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Ben & Jerry's Celebrates Free Cone Day
Annual tradition returns on April 14 with goal of giving away 1 million free scoops
Mar. 13, 2026 at 8:30pm
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Ben & Jerry's, the iconic Vermont-based ice cream company, is bringing back its popular Free Cone Day promotion on April 14. The annual event, which has been a tradition since 1979, invites customers to visit Ben & Jerry's retail locations and receive a free scoop of ice cream. This year, the company is aiming to break its previous record of giving away 1 million free cones.
Why it matters
Free Cone Day is a beloved tradition that has become a rite of spring for many ice cream lovers. The event not only generates excitement and goodwill for the Ben & Jerry's brand, but also serves as a way for the company to give back to its loyal customers and the local communities where its shops are located.
The details
On April 14, Ben & Jerry's will be offering a free single-scoop ice cream cone to all customers who visit its retail locations. The company is hoping to surpass its previous record of 1 million free cones given away during the event. Free Cone Day has been a tradition at Ben & Jerry's since 1979, making it one of the longest-running promotions in the ice cream industry.
- Ben & Jerry's Free Cone Day will take place on April 14, 2026.
- The Free Cone Day tradition began in 1979.
The players
Ben & Jerry's
A Vermont-based ice cream company known for its innovative and socially conscious flavors.
What’s next
Ben & Jerry's will be promoting the upcoming Free Cone Day event through various marketing channels in the weeks leading up to April 14, encouraging customers to visit their local shops and take advantage of the free ice cream offer.
The takeaway
Free Cone Day is a beloved annual tradition that allows Ben & Jerry's to connect with its customers and give back to the communities it serves. The event's longevity and the company's goal of breaking its own record for free cones given away demonstrate the enduring popularity and importance of this promotion for both the brand and its loyal fans.
