Burlington Businesses Display Love Messages on Church Street

Hearts with notes for businesses, the city, and loved ones spread joy during the winter months.

Published on Feb. 8, 2026

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Businesses along Burlington's Church Street are displaying hearts in their windows throughout February, featuring handwritten messages of love and appreciation for the city, local businesses, and personal relationships. The display is aimed at spreading positivity during the winter season.

Why it matters

The love message display on Church Street is a community-driven initiative to foster a sense of connection and goodwill in Burlington during the typically dreary winter months. It highlights the city's vibrant small business community and residents' affection for their local area.

The details

The hearts feature notes written by businesses, the City of Burlington, and individuals for their loved ones. Mollie Nicholson, a sales associate at Saratoga Olive Oil, said the display brings positivity to Church Street and the surrounding blocks, allowing people to appreciate the messages of 'love and admiration' as they walk through the area. Those who missed the initial submission window can still write their own messages on hearts inside participating stores.

  • The hearts have been displayed throughout the month of February 2026.

The players

Mollie Nicholson

A sales associate at Saratoga Olive Oil on Church Street.

City of Burlington

The local government organizing the love message display on Church Street.

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What they’re saying

“Being able to walk down church street and the surrounding blocks and just see people's notes of love and admiration for either Burlington, or certain people in their lives, I think it's sweet and spreads joy in a very dark wintertime.”

— Mollie Nicholson, Sales Associate (WCAX)

The takeaway

The love message display on Church Street is a heartwarming community initiative that brings positivity and connection to Burlington residents during the winter, showcasing the city's vibrant small business community and residents' affection for their local area.