Walls.io Releases 2026 Event Engagement Index Report

Report highlights growing demand for interactive, multi-channel audience participation at events

Published on Mar. 11, 2026

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Walls.io, a leading audience engagement solution, has released its latest research report, "The Walls.io Event Engagement Index." The report reveals a significant shift in attendee expectations and behavior, with nearly 9 out of 10 attendees considering live audience participation essential to their event experience. The findings point to a growing demand for interactive formats and multi-channel engagement throughout the event journey.

Why it matters

The Walls.io Event Engagement Index provides valuable insights for marketers and business decision-makers on the evolving landscape of event engagement. As attendees seek more active participation and connection, event organizers must adapt their strategies to deliver experiences that meet these changing expectations and create meaningful, memorable events.

The details

The report shows that nearly 9 out of 10 attendees consider live audience participation essential to their event experience. Attendees interact through event screens, social media, event apps, and on-site touchpoints such as QR codes, creating opportunities for participation before, during, and after sessions. The research also highlights the growing role of interactive formats, with 44.1% of attendees saying connecting with other participants has the biggest impact on their event experience, and 67% of attendees saying they are very likely to create and share content during events.

  • The Walls.io Event Engagement Index 2026 is based on an independent online survey conducted between February 2 and February 9, 2026.

The players

Walls.io

A leading audience engagement solution that gives brands a centralized way to collect and display social media content, employee stories, and brand-created posts in one moderated, on-brand feed.

Daniela Țurcanu

Head of Marketing at Walls.io.

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What they’re saying

“Events are no longer just about delivering content from a stage. Attendees want to actively participate, share their perspectives, and connect with others. The Walls.io Event Engagement Index gives organizers a clear roadmap for designing events that meet those expectations and create meaningful experiences.”

— Daniela Țurcanu, Head of Marketing (Walls.io)

“The most memorable events are those where audiences feel part of the story. When attendees can see their contributions on dedicated social wall screens, share moments in real time, and interact with others, the event becomes a memorable experience rather than a one-way presentation.”

— Daniela Țurcanu, Head of Marketing (Walls.io)

What’s next

The full Walls.io Event Engagement Index 2026 report is available for free download on the Walls.io website.

The takeaway

The Walls.io Event Engagement Index highlights the growing demand for interactive, multi-channel audience participation at events, underscoring the need for event organizers to adapt their strategies to deliver experiences that meet these evolving attendee expectations.