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Suffolk Today
By the People, for the People
Massimo Zanetti Names New President
Matthew Smith promoted to lead commercial, operational and organizational priorities
Mar. 23, 2026 at 11:20am
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Massimo Zanetti Beverage USA has promoted Matthew Smith to president. Smith will oversee the company's commercial, operational and organizational priorities, including its iconic coffee, tea and drink brands like Hill Bros. Coffee, Kauai Coffee and Chock full o'Nuts. Smith previously served as senior vice president of sales and marketing and has over 25 years of experience in the beverage and consumer packaged goods industry.
Why it matters
This leadership change at Massimo Zanetti, a major player in the coffee and beverage industry, signals the company's focus on growth, innovation and strengthening customer relationships as it looks to the future. The promotion of an experienced executive like Matthew Smith indicates the company's commitment to driving sustainable expansion of its portfolio of well-known brands.
The details
In his new role as president, Matthew Smith will lead commercial, operational and organizational priorities for Massimo Zanetti Beverage USA, which is headquartered in Suffolk, Virginia. Smith previously served as senior vice president of sales and marketing, where he helped modernize the company's commercial organization, strengthen customer partnerships and drive volume and distribution gains across retail, foodservice and e-commerce channels.
- Matthew Smith's promotion to president is effective immediately as of March 12, 2026.
The players
Matthew Smith
The new president of Massimo Zanetti Beverage USA, with over 25 years of sales and commercial leadership experience in the beverage and consumer packaged goods industry.
Massimo Zanetti Beverage USA
A major coffee, tea and beverage company whose brands include Hill Bros. Coffee, Kauai Coffee and Chock full o'Nuts. The company is headquartered in Suffolk, Virginia and operates a coffee farm on the island of Kauai in Hawaii.
Scott Meader
The CEO of Massimo Zanetti Beverage USA, who will work with the new president Matthew Smith to shape the company's long-term vision and initiatives.
What they’re saying
“We have a strong foundation, iconic brands and tremendous opportunities ahead. I look forward to continuing to work alongside our teams and partners to drive sustainable growth, strengthen our customer relationships, and unlock the full potential of our portfolio.”
— Matthew Smith, President
The takeaway
Massimo Zanetti's promotion of an experienced executive like Matthew Smith to president signals the company's focus on growth, innovation and strengthening customer relationships as it looks to build on its portfolio of well-known coffee, tea and beverage brands.
