Prince William Takes SAS Patron Role, Shares Family Christmas Card

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Prince William has officially become the patron of the SAS Regimental Association, a move that underscores his deep respect and support for the elite special forces unit. In a related development, the Prince and Princess of Wales recently shared their 2025 Christmas card, featuring a relaxed family portrait that fashion experts say conveys a message of solidarity and approachability.

Why it matters

William's new role as SAS patron represents a genuine show of support for the organization and its members, both active and former. It also highlights the ongoing commitment to the unit and its families. Meanwhile, the royal family's Christmas card image is seen as a deliberate move away from high-polish formality, instead opting for a more warm and authentic presentation that speaks to unity and approachability.

The details

As the new patron of the SAS Regimental Association, Prince William has privately pledged his backing to the elite special forces unit. Military sources confirm that William is a key supporter of the SAS, and it's believed he's the first royal to take on this patronage. The prince expressed "great pride" in accepting the role, seeing it as an opportunity to represent the SAS and ensure the legacy of these soldiers lives on, as well as to support their families. The SAS, originally formed in 1945, provides support to hundreds of thousands of families. William's new role underscores the ongoing commitment to the unit.

• Prince William became the patron of the SAS Regimental Association in 2026.

What’s next

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