Flashfood App Expands to Hampton Roads, Offering Affordable Groceries

The app connects customers with discounted groceries nearing their 'best by' dates to help reduce food waste and save money.

Apr. 10, 2026 at 9:09pm

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A high-end, photorealistic studio still-life photograph featuring a selection of discounted grocery items, including fresh produce, baked goods, and proteins, arranged elegantly on a clean, monochromatic background with dramatic lighting and shadows, conceptually representing the affordable and sustainable grocery shopping experience offered by the Flashfood app.The Flashfood app's discounted grocery offerings help Hampton Roads residents save money and reduce food waste.Norfolk Today

The Flashfood app, which offers discounted groceries nearing their expiration dates, is expanding its service to the Hampton Roads area of Virginia. The app aims to make fresh, healthy food more accessible to everyone by allowing users to save up to 50% on items like proteins, baked goods, and produce. The expansion comes as grocery prices remain high, providing a timely solution for shoppers looking to cut costs.

Why it matters

As the cost of living continues to rise, the Flashfood app provides an opportunity for Hampton Roads residents to save money on their grocery bills while also reducing food waste, which is a significant environmental issue. The app's model aligns with growing consumer demand for affordable, sustainable food options.

The details

The Flashfood app first launched in 16 Kroger stores in the Richmond area last summer, helping shoppers save nearly $700,000 on groceries and preventing close to 300,000 pounds of food from being discarded. Now, the service is expanding into Hampton Roads, bringing those savings opportunities to a broader group of customers. The selection of discounted items changes daily, and Kroger's Mid-Atlantic division has already received positive feedback from customers.

  • The Flashfood app first launched in the Richmond area last summer.
  • The app is now expanding its service to the Hampton Roads area of Virginia.

The players

Flashfood

A mobile app that connects customers with discounted groceries nearing their 'best by' dates to help reduce food waste and save money.

Kroger

A major grocery store chain that has partnered with Flashfood to offer the app's services in its stores, including in the Hampton Roads region.

Ebony Banks

A Virginia Beach resident who has noticed the rising cost of everyday grocery items, even for basic household goods.

Tyler Simmons

The Vice President of Revenue at Flashfood, who says the app is designed to make fresh, healthy food accessible to everyone by offering significant savings.

James Menees

The Head of Communications for Kroger's Mid-Atlantic division, who has received positive feedback from customers about the Flashfood app.

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What they’re saying

“'$15 for a roll of aluminum foil, like a little 75 square foot roll. $15 groceries is high.'”

— Ebony Banks, Virginia Beach resident

“This access helps people eat more fresh, healthy food without spending a lot of money.”

— Tyler Simmons, Vice President of Revenue at Flashfood

What’s next

Kroger plans to continue expanding the Flashfood app to more of its stores in the Hampton Roads region, providing more residents with access to discounted groceries and the opportunity to reduce food waste.

The takeaway

The Flashfood app's expansion to Hampton Roads comes at a critical time, as high grocery prices continue to strain household budgets. By offering significant savings on fresh, healthy foods, the app provides a timely solution that aligns with growing consumer demand for affordable and sustainable food options.