United Way and Birdsong Launch Health Literacy Initiative

New partnership aims to improve community health education in Hampton Roads region.

Apr. 9, 2026 at 5:31pm

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A vibrant, neon-outlined illustration showing a group of diverse people gathered around a central medical icon, conveying the collaborative spirit of the United Way and Birdsong health literacy partnership.The United Way and Birdsong Health Literacy Center join forces to expand access to vital health education in the Hampton Roads region.Norfolk Today

The United Way of South Hampton Roads and the Birdsong Health Literacy Center of Excellence have announced a new strategic partnership to launch a comprehensive health literacy initiative in the Hampton Roads area of Virginia. The program will focus on improving access to health information and resources for underserved communities.

Why it matters

Health literacy is a critical issue, as studies show that limited understanding of health topics can lead to poorer health outcomes, higher medical costs, and increased risk of chronic conditions. This new initiative aims to address disparities in health education and empower residents to make more informed decisions about their wellbeing.

The details

The partnership will leverage the expertise of the Birdsong Health Literacy Center, a nonprofit organization dedicated to advancing health literacy through research, education, and community outreach. Together, the United Way and Birdsong will develop tailored programs to boost health knowledge, strengthen connections to care providers, and promote preventative behaviors in underserved neighborhoods across the Hampton Roads region.

  • The new initiative was announced on April 9, 2026.

The players

United Way of South Hampton Roads

A nonprofit organization that mobilizes the caring power of communities to advance the common good.

Birdsong Health Literacy Center of Excellence

A nonprofit dedicated to improving health literacy through research, education, and community outreach programs.

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What they’re saying

“Improving health literacy is crucial for ensuring all members of our community have the knowledge and resources to lead healthy lives. We're thrilled to partner with Birdsong to make a real difference in Hampton Roads.”

— Michael Johnson, President and CEO, United Way of South Hampton Roads

“This partnership represents an important step forward in our mission to empower individuals and families with the health information they need. Together with the United Way, we'll be able to expand our reach and create lasting impact.”

— Dr. Sarah Watkins, Executive Director, Birdsong Health Literacy Center of Excellence

What’s next

The United Way and Birdsong plan to hold a joint press conference on April 23, 2026 to announce further details about the new health literacy initiative and outline their goals for the first year of the partnership.

The takeaway

This strategic collaboration between the United Way and Birdsong Health Literacy Center demonstrates a commitment to addressing critical health education gaps in the Hampton Roads community. By combining resources and expertise, the organizations aim to create sustainable solutions that improve overall community wellbeing.