Selden Market Unveils Revamped Space for Vendors

The downtown Norfolk market has completed major renovations to improve functionality and aesthetics for its small business tenants.

Apr. 5, 2026 at 5:21pm

After years of renovations, Selden Market in downtown Norfolk has unveiled its modernized and remodeled space. The updates include custom-built vendor booths, new signage, an upgraded commercial kitchen, and other improvements to better accommodate the market's small business tenants and community events.

Why it matters

As a hub for emerging entrepreneurs, the Selden Market renovations demonstrate a commitment to supporting local small businesses and creating an engaging community space in downtown Norfolk. The improvements aim to attract more vendors and visitors, further establishing the market as a destination for unique local products and experiences.

The details

The renovations at Selden Market include custom-built vendor booths that allow pop-up businesses to easily set up, lock up, and add lighting and signage. There are also new indoor and outdoor signs, a renovated commercial kitchen that has attracted new food tenants, updated restrooms, more seating and lighting, and new murals by a Richmond artist. The goal was to make the space more flexible and functional for the various ways the market is used by businesses and the community.

  • Preliminary designs for the renovations began in the summer of 2021.
  • Construction started in 2024 and was mostly completed during the 2025 holiday season, with final touches finished in January 2026.

The players

Careyann Weinberg

Director of economic vitality for Downtown Norfolk Council, which operates Selden Market.

Natalia Ramos

General manager of Selden Market.

Sarah Wingate

Owner of Juniper & Jam, a new Selden Market storefront that sells jams, baked goods, and lunch items.

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What they’re saying

“The renovation represents an exciting new chapter for Selden Market. Our goal has always been to create a space where emerging entrepreneurs can launch and grow their businesses, and these improvements help us do that in an even stronger way.”

— Natalia Ramos, General manager of Selden Market

“The atmosphere is amazing and very welcoming. Being in this type of setting makes you part of a community while learning and growing your business.”

— Sarah Wingate, Owner of Juniper & Jam

What’s next

Selden Market plans to open up applications for new storefront tenants within the next month or two, so they encourage interested businesses to follow their Instagram account for announcements.

The takeaway

The Selden Market renovations demonstrate a commitment to supporting local small businesses and creating a vibrant community space in downtown Norfolk. By improving functionality and aesthetics, the market aims to attract more vendors and visitors, further establishing itself as a destination for unique local products and experiences.