Dominion Enterprises Merges Cross-Sell into DataOne Software

The merger aims to accelerate data solutions growth in the automotive industry.

Jan. 29, 2026 at 1:15pm

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Dominion Enterprises, a private conglomerate, has announced the strategic merger of Cross-Sell, a leading provider of automotive market intelligence, into DataOne Software, the premier provider of automotive data and software solutions. This alignment will combine two wholly-owned Dominion brands into a single business to better serve the evolving needs of the automotive data market.

Why it matters

The merger is driven by significant growth opportunities and the increasing intersection of the two businesses' core offerings. By bringing together Cross-Sell's automotive market intelligence and DataOne's data licensing expertise, the combined company aims to provide a more comprehensive solution for its customers in the automotive industry.

The details

As part of the transition, Cross-Sell employees will be merged into the existing DataOne organization, creating a unified team of experts. Under the new structure, all data licensing products will carry the DataOne brand, while the Cross-Sell brand will continue to be used for all dealer-focused products and solutions, ensuring continuity for the thousands of dealerships that rely on its market insights.

  • The merger was announced on January 29, 2026.

The players

Dominion Enterprises

A privately held conglomerate of data, technology and software businesses serving the automotive, franchising, marketing, recreational, hospitality and real estate industries.

Cross-Sell

A leading provider of automotive market intelligence, founded in 1989 and long recognized by dealers for its 'Cross-Sell Report'—an industry standard for dealer market intelligence.

DataOne Software

The premier provider of automotive data and software solutions, delivering high-quality data solutions along with industry-leading support.

John (TD) Scheuren

President of Cross-Sell.

Jake Maki

President of DataOne Software.

Joe Kiley

Vice President of Product and Technology at DataOne.

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What they’re saying

“As we shifted our strategy to focus more on growing our data licensing business, we quickly realized significant shared sales opportunities between Cross-Sell and DataOne.”

— John (TD) Scheuren, President of Cross-Sell

“As the Cross-Sell business evolved, we started to work more closely together. With DataOne lending our data licensing expertise to support Cross-Sell's new focus and growth, our organizations quickly aligned and it became clear that merging the businesses would accelerate growth and result in a stronger unified business.”

— Jake Maki, President of DataOne Software

“This brings together two datasets our customers have been using side by side for years. DataOne's industry-leading VIN decoded vehicle descriptions and Cross-Sell's timely vehicle sales history are two halves of the same story. Now our customers can get the complete picture from a single source, with the quality and customer support DataOne is known for.”

— Joe Kiley, Vice President of Product and Technology at DataOne

What’s next

The merger is expected to create a unified team of experts and accelerate growth in the automotive data market.

The takeaway

By merging Cross-Sell's automotive market intelligence and DataOne's data licensing expertise, Dominion Enterprises aims to provide a more comprehensive solution for its customers in the evolving automotive industry.