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Hair Cuttery Family of Brands Partners with amika
Collaboration expands professional haircare products and services available to customers nationwide.
Published on Feb. 28, 2026
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Hair Cuttery Family of Brands, the parent company of Hair Cuttery and Bubbles, has announced a new partnership with amika, a haircare brand known for its inclusive philosophy and effective formulas. Beginning February 23, 2026, amika will be available across all 500+ Hair Cuttery and Bubbles locations nationwide, significantly expanding the professional haircare products and services available to customers.
Why it matters
This partnership reflects Hair Cuttery's continued focus on retail growth and delivering high-performing, inclusive haircare options that empower salon professionals and simplify the customer experience. It aligns with amika's mission to make prestige haircare accessible to everyone, reinforcing Hair Cuttery's commitment to championing individuality and confidence.
The details
Through this collaboration, Hair Cuttery and Bubbles salons will introduce amika as both professional home haircare products and an in-salon conditioning treatment, giving guests access to thoughtful, high-performance haircare designed for every hair type. The rollout includes amika's Soulfood Nourishing Mask as a professional in-salon treatment, as well as the brand's Normcore and Kure retail collections for customers to maintain their results at home.
- The partnership will roll out across all Hair Cuttery and Bubbles salons on February 23, 2026.
The players
Hair Cuttery Family of Brands
The parent company of Hair Cuttery and Bubbles, a multi-brand company of hair salons and professional styling products.
amika
A haircare brand known for its inclusive philosophy and effective formulas, founded in Brooklyn.
Eric Bakken
President and CEO of Hair Cuttery Family of Brands.
Chelsea Riggs
Founding member and CEO of amika.
What they’re saying
“This partnership reflects our continued momentum and focus on retail growth. Guests are looking for high-performing, inclusive haircare that's backed by industry experts, and amika allows us to meet that demand in a meaningful way.”
— Eric Bakken, President and CEO of Hair Cuttery (businessinsider.com)
“The shared commitment to accessibility, inclusivity, and stylist expertise made this partnership a natural fit for us. As we continue to grow our community, we're excited to meet our friends where they are, welcome new ones, and stay true to our belief that all hair is welcome.”
— Chelsea Riggs, Founding member and CEO of amika (businessinsider.com)
What’s next
The partnership will roll out across all Hair Cuttery and Bubbles salons on February 23, 2026, with in-salon services and take-home options available to customers.
The takeaway
This partnership between Hair Cuttery and amika reflects the growing demand for high-quality, inclusive haircare products and services that empower both salon professionals and customers. By expanding their offerings, Hair Cuttery is positioning itself as a leader in delivering personalized, confidence-boosting experiences for all.
