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Citizens Jmp Raises USA Today Price Target to $8.00
Analysts see potential 24.8% upside for media company's stock.
Feb. 27, 2026 at 2:33pm
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Citizens Jmp, an equity research firm, has increased its price target for USA Today (NYSE:TDAY) from $6.00 to $8.00 and maintained a "market outperform" rating on the stock. The new price target suggests a potential upside of 24.8% from the stock's current trading price.
Why it matters
This price target increase indicates that analysts see significant growth potential for USA Today, the largest newspaper publisher in the U.S. by circulation. The move comes as the media industry continues to evolve, with publishers seeking new revenue streams beyond traditional print advertising.
The details
In a research note, Citizens Jmp cited USA Today's digital transformation efforts and diversified revenue sources as reasons for the price target increase. The firm also noted that other analysts have issued positive ratings on the stock, with Wall Street Zen upgrading it from "sell" to "hold" and Rosenblatt Securities initiating coverage with a "buy" rating and $10.00 price target.
- The price target increase was issued on Friday, February 27, 2026.
The players
Citizens Jmp
An equity research firm that covers USA Today and has raised its price target for the company's stock.
USA Today
The largest U.S. newspaper publisher by circulation, owned by Gannett Co., Inc. (NYSE:GCI).
The takeaway
The price target increase for USA Today reflects analysts' optimism about the company's ability to navigate the changing media landscape and capitalize on new revenue opportunities, despite ongoing challenges facing the newspaper industry.
