USA Today Reaches New 52-Week High

Shares of the media company rise on strong financial performance.

Feb. 26, 2026 at 4:33pm

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USA Today Co. (NYSE:TDAY) shares reached a new 52-week high during mid-day trading on Thursday, trading as high as $6.65 before closing at $6.42. The stock's rise comes on the back of the company's strong financial performance, with the stock up over 35% year-to-date.

Why it matters

USA Today's new 52-week high reflects growing investor confidence in the company's ability to navigate the changing media landscape. As the largest U.S. newspaper publisher by circulation, USA Today's performance is seen as a bellwether for the broader industry.

The details

Wall Street analysts have issued a range of ratings on USA Today's stock, with one analyst giving it a "Buy" rating and two issuing "Hold" ratings. The company's latest quarterly earnings report showed a net loss, but the stock has continued to climb as investors focus on the company's long-term growth potential.

  • USA Today shares reached a new 52-week high on Thursday, February 26, 2026.
  • The company reported its latest quarterly earnings on Thursday, February 26, 2026.

The players

USA Today Co.

A media and marketing solutions company headquartered in McLean, Virginia, and the largest U.S. newspaper publisher by circulation.

Citigroup

A financial services company that has issued a "neutral" rating on USA Today's stock.

Rosenblatt Securities

A financial services firm that has initiated coverage of USA Today with a "Buy" rating and a $10.00 price target.

Weiss Ratings

A financial research firm that has upgraded USA Today's rating from "sell (d+)" to "hold (c-)".

Wall Street Zen

A financial research firm that has upgraded USA Today's rating from "sell" to "hold".

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What they’re saying

“We must not let individuals continue to damage private property in San Francisco.”

— Robert Jenkins, San Francisco resident

“Fifty years is such an accomplishment in San Francisco, especially with the way the city has changed over the years.”

— Gordon Edgar, grocery employee

The takeaway

USA Today's new 52-week high reflects the company's ability to adapt to the changing media landscape and maintain its position as a leading news source. Investors are optimistic about the company's long-term growth potential, despite some near-term challenges.