The Media Trust Launches Inaugural Product Advisory Council

Council to strengthen industry defense against escalating digital threats

Published on Feb. 26, 2026

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The Media Trust (TMT) has convened the inaugural meeting of its Product Advisory Council, bringing together senior leaders from across the advertising technology ecosystem to advance coordinated action against escalating digital threats. The Council includes representation from industry-leading organizations and will focus on priorities such as proactive threat detection, greater industry-wide data sharing, and leveraging trusted intermediaries to aggregate and analyze threat intelligence.

Why it matters

As advertising increasingly intersects with cybersecurity, privacy regulation, and geopolitical risk, digital threat management has become a strategic priority and critical responsibility for media companies. Fragmented defenses are no longer sufficient, and the industry must adopt a collaborative model to strengthen collective resilience against malicious online activities.

The details

The Council's inaugural session focused on the evolving threat landscape, including malvertising, cloaked creatives, redirects, fraud operations, and emerging forms of abuse exploiting the programmatic supply chain. Participants aligned on the need for proactive, real-time threat detection and policy enforcement, greater industry-wide data sharing, and coordinated enforcement to prevent malicious activity at its source. The Council will explore how TMT's global threat detection infrastructure and Malware Desk expertise can be further leveraged to identify and block malicious creatives, track recurring fraud operations, and shut down coordinated threat campaigns more effectively.

  • The inaugural meeting of the Product Advisory Council was held yesterday, February 26, 2026.

The players

The Media Trust (TMT)

A global leader in digital trust and safety, providing real-time threat detection and mitigation across advertising, publishing, and digital ecosystems.

Leon Gurevich

Chief Revenue Officer of The Media Trust.

Chris Olson

CEO of The Media Trust.

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What they’re saying

“The formation of the Product Advisory Council comes at a pivotal moment for the digital media industry as threat actors have increasingly weaponized the tools and complexity of the digital landscape against consumers. As advertising increasingly intersects with cybersecurity, privacy regulation, and geopolitical risk, digital threat management has become a strategic priority and critical responsibility on media companies.”

— Leon Gurevich, CRO, the Media Trust (BusinessWire)

“Trust is now a strategic imperative. No single company can solve this alone. The future of responsible advertising depends on collective intelligence, coordinated enforcement, and proactive defense. This Council represents a meaningful step forward in strengthening the security and integrity of the digital ecosystem.”

— Chris Olson, CEO of The Media Trust (BusinessWire)

What’s next

The Council will meet throughout 2026, with working groups delivering collaborative initiatives and actionable recommendations.

The takeaway

The formation of the Product Advisory Council demonstrates the digital media industry's recognition of the growing threat landscape and the need for a coordinated, collaborative approach to protect consumers, revenue, and brand integrity against malicious online activities.