Hooker Furnishings Taps Industry Veteran for VP of Sales at Hooker Branded

Former executive with Bernhardt Furniture joins Hooker Branded team.

Apr. 2, 2026 at 1:57pm

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Hooker Furnishings has appointed industry veteran Mark Cowan as the new Vice President of Sales for its Hooker Branded division. In this role, Cowan will focus on developing and implementing sales strategies, discovering growth opportunities, and aligning sales initiatives with the overall brand direction. He will report to Hooker Branded President Andrew Tilley.

Why it matters

This hiring represents an important strategic move for Hooker Furnishings as it looks to strengthen its Hooker Branded division and drive growth in the highly competitive home furnishings market. Cowan's extensive experience in B2B sales and global channel distribution is expected to help Hooker Branded gain a competitive edge.

The details

Mark Cowan brings decades of leadership experience in the home furnishings industry to his new role at Hooker Branded. Most recently, he served as the Vice President of Sales at Bernhardt Furniture, where he managed sales and customer service teams supporting the company's residential case goods division. Prior to that, Cowan held executive sales leadership positions at Universal Furniture and American Furniture Brands.

  • Cowan was recently appointed as the new Vice President of Sales for Hooker Branded.

The players

Mark Cowan

An industry veteran who has been appointed as the new Vice President of Sales for Hooker Branded.

Andrew Tilley

The President of Hooker Branded, who will oversee Cowan in his new role.

Hooker Furnishings

The parent company that owns the Hooker Branded division and has hired Cowan as its new VP of Sales.

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What they’re saying

“Mark brings a powerful combination of strategic vision and sales leadership, with deep experience in B2B sales and global channel distribution. He is exceptionally skilled at building alignment across teams and customer relationships to drive revenue growth, profitability, and competitive market positioning.”

— Andrew Tilley, President, Hooker Branded

The takeaway

Hooker Furnishings' decision to bring on an industry veteran like Mark Cowan to lead sales for its Hooker Branded division signals the company's commitment to strengthening its position in the highly competitive home furnishings market. Cowan's extensive experience and proven track record in driving sales growth and building strong customer relationships are expected to be valuable assets as Hooker Branded looks to expand its reach and market share.