Lynchburg Home Improvement Showroom Aims to Educate and Serve Community

Convert Roofing opens new space to display products and host local events.

Mar. 13, 2026 at 12:04am

Got story updates? Submit your updates here. ›

A new home improvement showroom in Lynchburg, Virginia called Convert Roofing has opened with the goal of educating homeowners about roofing, solar panels, siding, and electric vehicle charging stations, while also serving as a community gathering space for local groups and events.

Why it matters

The showroom represents a new approach to home improvement retail, going beyond just displaying products to actively engaging the local community. This aligns with a broader trend of businesses seeking to be more than just commercial enterprises, but hubs that bring people together.

The details

Convert Roofing held a ribbon-cutting ceremony on March 12, 2026 for its new showroom space, which will be open to the public starting March 16. The company says its goal is to help homeowners learn how different home upgrades can work together to modernize their properties. In addition to product displays, the showroom and parking lot will be made available to community groups for meetings, clubs, and fundraisers.

  • Convert Roofing held a ribbon-cutting ceremony on March 12, 2026.
  • The showroom's grand opening is scheduled for March 16, 2026.

The players

Convert Roofing

A home improvement company that offers roofing, solar panel installation, siding, and electric vehicle charging station services, and has opened a new showroom in Lynchburg, Virginia.

Chad Wilkins

The owner of Convert Roofing, who says opening the showroom was a long-held dream and chose Lynchburg due to the strength of the local community.

Got photos? Submit your photos here. ›

What they’re saying

“This was a dream come true.”

— Chad Wilkins, Owner, Convert Roofing

“We chose Lynchburg to do it first because of the strong community here. It's a lot better to have a place where we can educate homeowners about all the different things that we can do, and the way to do them properly so they all tie together.”

— Chad Wilkins, Owner, Convert Roofing

What’s next

Convert Roofing's new showroom will be open to the public starting on March 16, 2026, offering educational resources and a community gathering space.

The takeaway

The Convert Roofing showroom represents a shift in home improvement retail, where businesses are looking to be more than just commercial enterprises but also hubs that bring people together and educate the community. This aligns with a broader trend of companies seeking to have a positive social impact.