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Harrisonburg Today
By the People, for the People
JMU Dukes Raise Over $1.2 Million on Giving Day 2026
Record-breaking fundraising effort sees 3,455 donors contribute to causes across campus
Apr. 1, 2026 at 10:28pm
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In just 24 hours, the James Madison University community came together to raise over $1.2 million on the school's annual Giving Day. From early morning gifts to late night celebrations, Dukes across the nation rallied around programs, scholarships, and experiences that support JMU students.
Why it matters
Giving Day is a critical annual fundraising event for JMU, allowing the university to secure vital resources and support for its students, faculty, and campus initiatives. This year's record-breaking totals demonstrate the strong commitment and generosity of the JMU community, which will have a lasting impact on the university.
The details
By the time online giving closed, 3,455 donors had contributed $1,240,321 to JMU, the most ever raised in the 10-year history of Giving Day. Throughout the day, online and in-person challenges sparked friendly competition, and the energy remained high into the evening with the beloved Late Night Breakfast event. Gifts of all sizes added up, and Giving Day Advocates played a key role in inspiring 613 gifts worth over $72,000 through their personal outreach.
- Giving Day took place on March 26, 2026.
- Online giving closed at the end of the 24-hour Giving Day event.
The players
James Madison University
A public research university located in Harrisonburg, Virginia, known for its strong academic programs and vibrant campus life.
Duke Dog
The official mascot of James Madison University, who helped spread Giving Day excitement across campus.
Dr. James Schmidt
The president of James Madison University, who participated in his first Giving Day event.
Taylor Kim
The top Giving Day Advocate, inspiring 70 gifts worth $3,540.
Paula Polglase
The second top Giving Day Advocate, inspiring 59 gifts worth $12,150.
The takeaway
JMU's record-breaking Giving Day demonstrates the unwavering commitment and generosity of the Dukes community, who came together to support the university's students, programs, and initiatives. This outpouring of support will have a lasting impact on the JMU experience for years to come.
