Falls Church Welcomes New Grocery Outlet Location

Virginia entrepreneur Prince Wafa to lead the first Grocery Outlet store in the state.

Published on Feb. 13, 2026

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Grocery Outlet Holding Corp. has officially opened its first location in Virginia, in the city of Falls Church. The new store will be led by Virginia entrepreneur Prince Wafa as an independent operator, with support from his brother Omar Wafa. Grocery Outlet is known for its opportunistic buying model that aims to provide shoppers with unexpected finds alongside fresh produce and meats at discounted prices.

Why it matters

The arrival of Grocery Outlet in Falls Church represents an expansion of the discount grocery chain's footprint across the United States. As an independent operator model, the new store will offer a unique assortment of products tailored to the local community, providing residents with more affordable grocery options.

The details

The new Grocery Outlet store in Falls Church is the company's first location in Virginia. Independent operator Prince Wafa will lead the store's operations, with support from his brother Omar Wafa. Grocery Outlet is known for its opportunistic buying model, which allows the chain to offer shoppers a wide variety of discounted products, including fresh produce and meats, alongside unexpected finds. This model aims to provide savings of up to 60% compared to conventional grocery stores.

  • Grocery Outlet officially opened its Falls Church store on Thursday, February 13, 2026.
  • Grocery Outlet currently operates over 560 stores nationwide.

The players

Grocery Outlet Holding Corp.

A discount grocery chain that operates over 560 stores across the United States, using an opportunistic buying model to offer shoppers a wide variety of discounted products.

Prince Wafa

A Virginia entrepreneur who will lead the new Grocery Outlet store in Falls Church as an independent operator.

Omar Wafa

The brother of Prince Wafa, who will support the operation of the new Grocery Outlet location in Falls Church.

Kyle Noble

The senior director of marketing at Grocery Outlet, who confirmed the company's expansion into Virginia with the new Falls Church store.

Jim Read

The founder of Grocery Outlet, who established the first Operator agreement in 1973.

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What they’re saying

“We are so excited to be expanding Grocery Outlet's footprint with our first location in Virginia.”

— Kyle Noble, Senior Director of Marketing, Grocery Outlet (patch.com)

“If you've never been to a Grocery Outlet before, we are looking forward to getting to know you and providing you and your family with new options for high-quality, affordable produce, meat and groceries.”

— Kyle Noble, Senior Director of Marketing, Grocery Outlet (patch.com)

What’s next

The new Grocery Outlet store in Falls Church is expected to provide residents with more affordable grocery options, with the independent operator model allowing the store to tailor its product selection to the local community.

The takeaway

The arrival of Grocery Outlet in Falls Church represents an expansion of the discount grocery chain's presence across the United States, offering shoppers a unique shopping experience with a wide variety of discounted products, including fresh produce and meats, alongside unexpected finds.