Fairlawn Business Owner Creates Soaps to Honor Late Brother and Support Environment

Naomi Carter's new 'Kev's Kindness' soap line benefits local creek restoration efforts.

Apr. 1, 2026 at 9:51pm

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Naomi Carter, the owner of E&N Soaps and More in Fairlawn, Virginia, has created a new line of soaps called 'Kev's Kindness' to honor her brother Kevin, who passed away in 2015 at the age of 20. All proceeds from the sale of the tropical-scented soaps will go to the Friends of Peak Creek, an organization that works to restore and support the local waterway. The soap's design features Kevin's favorite colors and represents his love for the outdoors and the Appalachian Trail.

Why it matters

This story highlights how a local business owner is using her craft to not only memorialize a loved one but also give back to the community in a meaningful way. The soap line supports environmental conservation efforts while spreading a message of kindness, an important value that Naomi's brother embodied.

The details

Naomi Carter created the 'Kev's Kindness' soap line to honor the memory of her brother Kevin, who died by suicide in 2015 at the age of 20. The soap is marbled with orange, blue, white, and yellow colors - orange was Kevin's favorite color, while the other colors represent the Appalachian Trail, which was his favorite hiking spot. All sales of the soap will go to the Friends of Peak Creek, a local organization that works to restore and maintain the waterway. Carter says the soap line is a way to celebrate her brother's life and legacy of kindness, as well as support the environment, which was important to him.

  • Kevin Carter passed away in April 2015 at the age of 20.
  • Naomi Carter is launching the 'Kev's Kindness' soap line in April 2026, 11 years after her brother's death.

The players

Naomi Carter

The owner of E&N Soaps and More in Fairlawn, Virginia, who created the 'Kev's Kindness' soap line to honor her late brother Kevin.

Kevin Carter

Naomi Carter's brother, who passed away by suicide in April 2015 at the age of 20. He was known for his kindness and love of the outdoors.

Friends of Peak Creek

A local organization that works to restore and support the Peak Creek waterway in Fairlawn, Virginia. All proceeds from the 'Kev's Kindness' soap line will go to this group.

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What they’re saying

“Do something that not only makes you feel good, but that you notice made somebody else feel good. You don't know the impact that you have on people until you're doing it.”

— Naomi Carter, Owner, E&N Soaps and More

“The creek is always going to need help now, 30 years from now, it's just always something that you could do. Also, I feel like our store motto is 'everyone deserves to be seen and feel clean,' and that also applies to the world.”

— Naomi Carter, Owner, E&N Soaps and More

What’s next

Naomi Carter plans to hand out 300 'Kindness Kits' filled with hygiene products and her soaps to the Pulaski County Free Store and Pulaski City of Refuge to help those in need in the community.

The takeaway

This story demonstrates how a local business owner is honoring a loved one's memory while also giving back to the community and supporting environmental conservation efforts. The 'Kev's Kindness' soap line and associated initiatives spread a message of kindness and compassion that can inspire others to make a positive impact.