Bookings Now Open for The Laurel Hotel in Danville's Historic Schoolfield District

The new hotel preserves the area's textile mill history while offering modern amenities.

Feb. 4, 2026 at 3:31pm

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The Laurel Hotel, a new addition to the Danville Hotel Collection, is now open for bookings in Danville's historic Schoolfield District. The hotel, which was once the offices of the former Dan River Company, features original elements like windows and exposed brick alongside modern decor. Bookings are available for the 36-room hotel, with nightly rates ranging from $180 to $400.

Why it matters

The Laurel Hotel's opening is significant as it preserves the rich history of Danville's textile industry while providing a new upscale hospitality option in the city's Schoolfield District. The hotel's design and amenities aim to attract visitors to experience Danville's past and present.

The details

The Laurel Hotel features original elements from the former Dan River Company offices, such as windows and exposed brick, combined with modern decor in blues, greens, and pops of orange. The hotel's logo is modeled after the Dan River Mill emblem, which had laurel leaves around it. The Laurel offers 36 rooms, priced between $180 and $400 per night.

  • The Laurel Hotel is now open for bookings.
  • The hotel plans to open during the second week of February 2026, just in time for Valentine's Day.

The players

The Laurel Hotel

A new addition to the Danville Hotel Collection, located in the historic Schoolfield District of Danville, Virginia.

Madison Eades

The regional general manager of the Danville Hotel Collective.

Lily Mamon

The director of hospitality for The Laurel Hotel.

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What they’re saying

“The emblem of the Dan River Mill had laurel leaves around it, so our logo is modeled directly after that to keep history alive.”

— Madison Eades, Regional General Manager, Danville Hotel Collective

“The textile mills were a huge, huge factor in the history of Danville itself.”

— Madison Eades, Regional General Manager, Danville Hotel Collective

“Starting February 14 and through the end of the month, guests staying at The Bee, The Holbrook, or the new Laurel Hotel can add on a Valentine's Day package. The package includes a complimentary mini bottle of sparkling wine and 12 heart-shaped macarons, with an option to add a bouquet of roses or a blooming tote from a local florist for an additional cost.”

— Lily Mamon, Director of Hospitality

What’s next

The Laurel Hotel plans to open during the second week of February 2026, just in time for Valentine's Day. Guests can book stays and add on a special Valentine's Day package during the month of February.

The takeaway

The Laurel Hotel's opening in Danville's historic Schoolfield District preserves the area's textile mill heritage while offering a new upscale hospitality option. The hotel's design and amenities aim to attract visitors to experience Danville's past and present, showcasing how the city is balancing its industrial history with modern development.