Tom Morgan Returns to Charlottesville with New Show on 3WV

The broadcaster is just over a week into hosting his new show, The Big Greasy Breakfast with Morgan in the Morning

Published on Feb. 10, 2026

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Tom Morgan, a veteran broadcaster with a decade of experience in Charlottesville radio, has returned to the city to host a new morning show, The Big Greasy Breakfast with Morgan in the Morning, on 97.5 3WV. In addition to his hosting duties, Morgan has also taken on the role of program director for 3WV and its sister station 92.7 C-Ville Country.

Why it matters

Morgan's return to Charlottesville marks a homecoming for the experienced radio personality, who first arrived in the city in 2006. His new show and expanded role with Charlottesville Media Group aim to connect with longtime listeners while also attracting new ones in an increasingly crowded media landscape.

The details

After starting his career in Knoxville, Tennessee, Morgan worked in Atlantic City, New Jersey, and Philadelphia before returning to Charlottesville, where he later took a job with Harrisonburg Media Group, which is owned by Charlottesville Media Group's parent company, Saga Communications. In his new role, Morgan is working with both 3WV and 92.7 C-Ville Country, with the goal of enhancing the stations' existing success through a steady course of evolution and direct engagement with listeners.

  • Morgan first arrived in Charlottesville in 2006.
  • He began hosting The Big Greasy Breakfast with Morgan in the Morning on 3WV on February 2, 2026.

The players

Tom Morgan

A veteran broadcaster with a decade of experience in Charlottesville radio, who has returned to the city to host a new morning show on 97.5 3WV and serve as the program director for 3WV and 92.7 C-Ville Country.

Charlottesville Media Group

The parent company of 3WV and 92.7 C-Ville Country, which is owned by Saga Communications.

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What they’re saying

“There are big expectations, but [I'm] living the dream here. This is an opportunity that you don't pass up.”

— Tom Morgan (cvillerightnow.com)

“Charlottesville's just really grown up, and I'm also older too. So, I'm not 20-something years old hanging out on the Corner anymore. I'm 40-something years old and this is a great place to raise a family.”

— Tom Morgan (cvillerightnow.com)

“We have a thousand different options when it comes to our entertainment, our information. Our goal is [for people] to choose 3WV and 92.7 C-Ville Country and our sister stations here at Charlottesville Media Group.”

— Tom Morgan (cvillerightnow.com)

What’s next

Morgan plans to continue connecting with listeners through direct engagement, such as bringing the show's crew to listeners' offices to meet them in person.

The takeaway

Tom Morgan's return to Charlottesville radio marks an opportunity for the experienced broadcaster to build on his existing local following while also attracting new listeners through a combination of his signature show and a focus on enhancing the overall success of 3WV and 92.7 C-Ville Country.