Bassett Taps Industry Veteran to Lead Hospitality and Commercial Expansion

David Sullivan joins team as supplier and DTC retailer looks to grow contract business with new leadership and domestic production advantages.

Apr. 1, 2026 at 1:37pm

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Bassett Furniture has appointed industry veteran David Sullivan as vice president to lead the company's expansion into the hospitality and commercial channels. Sullivan will focus on growing Bassett's business across hospitality, senior living, country clubs, and multi-family housing, leveraging the company's strengths in domestic manufacturing and customization to provide faster fulfillment, flexibility, and competitive pricing.

Why it matters

This move reflects Bassett's commitment to capitalizing on new opportunities in the hospitality and commercial furniture markets, which have been impacted by supply chain challenges and a need for faster delivery. Sullivan's experience in the contract furniture segment is expected to help Bassett enhance its digital and social media presence, improve access for designers and contract buyers, and further grow partnerships throughout these industries.

The details

As part of the expansion, Bassett is launching a dedicated hospitality and commercial section within its website, aimed at improving access for designers and contract buyers. Sullivan said he also plans to enhance the company's digital and social media presence to support growth in these channels. Bassett CEO Rob Spilman Jr. noted that Sullivan's leadership will be important in creating new opportunities in these categories, reflecting the company's commitment to providing American-made, quality furnishings across the hospitality and commercial areas.

  • Bassett Furniture appointed David Sullivan as vice president in April 2026.

The players

David Sullivan

An industry veteran with more than 25 years of experience in the contract furniture segment, who has held leadership roles at Flexsteel Inds., Hekman Contract, Charter Furniture, and most recently served as senior vice president of sales at Hooker Furnishings.

Rob Spilman Jr.

The CEO of Bassett Furniture, who stated that Sullivan's experience and demonstrated success in driving revenue growth will be important in creating new opportunities in the hospitality and commercial furniture markets.

Bassett Furniture

A furniture supplier and direct-to-consumer retailer that is expanding its presence in the hospitality and commercial channels, leveraging its domestic manufacturing capabilities and customization strengths to provide faster fulfillment, flexibility, and competitive pricing.

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What they’re saying

“We have the domestic ability to be a real go-to company with our speed, delivering made-to-order inline products in as little as three to four weeks. Bassett has invested the time and resources in making this possible for our customers, providing in-stock, made-to-order and custom products domestically, and our team is energized to further grow partnerships throughout the hospitality and commercial industry.”

— David Sullivan, Vice President

“With David's background and demonstrated success in driving revenue growth, his leadership will be important to our team in creating new opportunities in these categories. This division reflects our commitment to customers looking for American-made, quality furnishings across the hospitality and commercial areas.”

— Rob Spilman Jr., CEO

What’s next

Bassett plans to launch a dedicated hospitality and commercial section on its website in the coming months to improve access for designers and contract buyers, and Sullivan will work to enhance the company's digital and social media presence to support growth in these channels.

The takeaway

Bassett's move to expand its presence in the hospitality and commercial furniture markets reflects the company's commitment to leveraging its domestic manufacturing capabilities and customization strengths to provide faster fulfillment, flexibility, and competitive pricing to customers in these industries, which have been impacted by supply chain challenges.