Bassett Furniture's HideAway Dining Collection Delivers Strong Sales for Retailers

Customizable, Made-in-America solid wood dining program offers flexibility and value for open-concept homes

Published on Feb. 23, 2026

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Bassett Furniture's HideAway Collection, a 100% Made in America solid wood dining program that allows for customization of table shape, size, leg style, and finish, is contributing double-digit sales increases for retailers. The collection's self-storing leaves, wide range of fabric and leather options, and affordable price point compared to imported furniture have made it a hit with consumers looking for flexible, high-quality dining solutions for their open-concept homes.

Why it matters

The HideAway Collection taps into growing consumer demand for American-made, customizable furniture that can adapt to changing home layouts and entertaining needs. As open-concept floor plans become more common, Bassett's innovative storage and design features set the HideAway line apart from typical imported dining sets.

The details

The HideAway Collection offers four table shapes, two heights, five leg styles, and three edge profiles, all built to order in solid silver maple. Customers can choose from six wood finishes and eight painted finishes, as well as 10 wood dining chair styles and 10 upholstered options in over 400 fabrics and 45 leathers. The self-storing leaves hidden under the tabletop allow for easy expansion when entertaining.

  • Bassett introduced the HideAway Collection at the High Point Market in 2025.
  • Retailers began offering the HideAway line in the summer of 2025.

The players

Bassett Furniture

A furniture manufacturer based in Bassett, Virginia that specializes in domestically produced, customizable solid wood dining and living room furniture.

John Hanna

The design director and buyer at J&K Home Furnishings, a seven-store retail chain in South Carolina.

Matt Johnson

The vice president of domestic wood at Bassett Furniture.

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What they’re saying

“The demand for domestic product is growing and we're experiencing the biggest resurgence in requests for American-made, solid wood product that I have seen in my career. We've seen a 25-percent uptick in sales since we started offering HideAway last summer.”

— John Hanna, design director and buyer (Home News Now)

“HideAway is so successful because Bassett is narrowing the gap in price point between what-you-see-is-what-you-get imports, and the ability to customize style, finish and fabric options.”

— John Hanna, design director and buyer (Home News Now)

“HideAway allows for a fully functioning dining area in the preferred size and shape and style every day, while also offering flexibility to maximize the space when entertaining.”

— Matt Johnson, vice president of domestic wood (Home News Now)

What’s next

Bassett plans to showcase the expanded HideAway Collection at the upcoming High Point Market in April 2026, highlighting new finishes, fabric options, and customization features based on customer feedback.

The takeaway

Bassett's HideAway Collection demonstrates how American-made, customizable furniture can meet the evolving needs of today's open-concept homes. By offering flexible, high-quality dining solutions at an accessible price point, Bassett is tapping into growing consumer demand for domestic products that can adapt to changing lifestyles.