Agero to Acquire Urgently for $5.50 Per Share, Expanding Tech-Driven Roadside Assistance

Acquisition combines industry-leading technology and scale to enhance experiences for automakers, insurers, mobility and service providers

Mar. 13, 2026 at 8:43pm

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Agero, Inc., the leading white-label provider of digital driver assistance services and software, has entered into an agreement to acquire Urgent.ly, Inc., a U.S.-based technology provider of roadside and mobility assistance. The $5.50 per share cash deal will combine Urgently's tech-forward approach with Agero's operational scale, serving over 150 million vehicles and managing 13 million events annually. The combined company aims to redefine roadside assistance through advanced technology, AI, and data insights.

Why it matters

The acquisition reflects the growing importance of advanced analytics, machine learning, and real-time data in improving roadside service delivery and customer satisfaction across the automotive, fleet, rental, and insurance markets. By uniting Urgently's innovative technology with Agero's industry-leading platform and scale, the combined company will be positioned to accelerate innovation and enhance experiences for a diverse client base.

The details

Under the terms of the agreement, a wholly owned subsidiary of Agero will commence a tender offer to acquire all outstanding shares of Urgently common stock for $5.50 per share in cash. The transaction is expected to close by the end of May 2026, subject to customary closing conditions. Agero expects the acquisition will allow Urgently's capabilities to scale across a diverse client base while continuing to evolve driver assistance solutions.

  • The tender offer and merger are expected to close by the end of May 2026.

The players

Agero, Inc.

The leading white-label provider of digital driver assistance services and software for major automotive and auto insurance brands.

Urgent.ly, Inc.

A U.S.-based technology-focused provider of roadside and mobility assistance with innovative, tailored solutions within the automotive, fleet, and rental markets.

David Ferrick

President and CEO of Agero.

Matthew Booth

CEO of Urgently.

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What they’re saying

“Urgently has established a strong presence in the automotive, fleet and rental markets with its tech-forward approach. By enhancing that foundation with Agero's platform, service provider network depth and quality, and unmatched scale, we're positioned to redefine what's possible in roadside assistance and deliver even greater value to the clients and customers we serve.”

— David Ferrick, President and CEO of Agero (Globe Newswire)

“This acquisition presents a natural fit. Agero shares our commitment to continually improving the roadside experience through sophisticated technology and unmatched data scale. Together, we will elevate how we serve our customers by combining our strengths to accelerate innovation and growth.”

— Matthew Booth, CEO of Urgently (Globe Newswire)

What’s next

The tender offer and merger are expected to close by the end of May 2026, subject to satisfaction of customary closing conditions.

The takeaway

The acquisition of Urgently by Agero reflects the growing importance of advanced technology, data insights, and customer-focused innovation in the roadside assistance industry. The combined company will be well-positioned to deliver enhanced experiences for automakers, insurers, fleet operators, and the drivers they serve.