Info-Tech Research Group Bolsters Executive Bench as Market Appetite Shifts to Outcomes-Focused Advisory Model

Appointments of Craig Montgomery, Brad Sprecher, and Frank Brilliant reflect evolving expectations for advisory partners as organizations seek guidance that translates strategic insight into practical execution and measurable business outcomes.

Published on Mar. 4, 2026

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Info-Tech Research Group, a global leader in IT research and advisory services, announced the appointment of three senior executives to its leadership team: Craig Montgomery as Chief Marketing Officer, Brad Sprecher as Chief Revenue Officer, and Frank Brilliant as Senior Vice President of New Member Acquisition. The appointments reflect evolving expectations for advisory partners as organizations seek guidance that translates strategic insight into practical execution and measurable business outcomes.

Why it matters

Economic pressures and rising expectations for measurable value are prompting organizations to reassess long-standing advisory relationships. In a market navigating continued complexity, Info-Tech Research Group is strengthening its leadership team to further advance its execution-focused advisory model and ensure it remains closely aligned with evolving client needs.

The details

Craig Montgomery's appointment brings to the firm more than two decades of leadership experience across technology and advisory-led businesses, with past senior positions at Dell, Driven Brands, and Sprint Nextel. Brad Sprecher previously spent the majority of his career at Gartner during a period in which the firm scaled from approximately $650 million to more than $6 billion in revenue. Frank Brilliant adds 25 years of experience in research, advisory, and information services, where he has led global revenue organizations and guided companies through sustained growth and transformation.

  • Info-Tech Research Group announced the appointments on March 4, 2026.

The players

Info-Tech Research Group

A global leader in IT research and advisory services.

Craig Montgomery

The new Chief Marketing Officer of Info-Tech Research Group, with more than two decades of leadership experience across technology and advisory-led businesses.

Brad Sprecher

The new Chief Revenue Officer of Info-Tech Research Group, who previously built and led high-performing global sales organizations, including at Gartner during a period of significant revenue growth.

Frank Brilliant

The new Senior Vice President of New Member Acquisition at Info-Tech Research Group, with more than 25 years of experience leading global research and advisory organizations.

Tom Zehren

The Chief Executive Officer of Info-Tech Research Group.

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What they’re saying

“We are seeing a clear shift in what executives expect from their advisory partners. Info-Tech's business model reflects what we've long known and predicted years ago, which is that insight alone is not enough to serve the complex and time-sensitive needs of organizations navigating exponential change.”

— Tom Zehren, Chief Executive Officer of Info-Tech Research Group (PRNewswire)

“Info-Tech operates at the intersection of insight and execution, and marketing in this environment demands clarity and credibility. Organizations want partners who can demonstrate measurable impact. Our focus is on deepening our relevance to members and strengthening our position as the advisory firm that connects strategy directly to execution and outcomes.”

— Craig Montgomery, Chief Marketing Officer of Info-Tech Research Group (PRNewswire)

“Organizations are looking more closely at the value they receive from their advisory partners. I believe Info‑Tech Research Group is uniquely positioned to help organizations navigate this shift as they reassess traditional models. There is growing demand for firms that can demonstrate tangible, measurable impact, and I'm extremely excited to help Info‑Tech scale its commercial reach in line with the value the firm consistently delivers to its members.”

— Brad Sprecher, Chief Revenue Officer of Info-Tech Research Group (PRNewswire)

“I've spent over two decades in the research and advisory industry, and the expectations placed on advisory partners have fundamentally changed. Leaders want practical guidance that helps them move from decision to delivery with confidence. What attracted me to Info-Tech is the firm's unwavering commitment to supporting and guiding its members throughout that journey. I'm looking forward to helping expand our reach and introduce more organizations to an approach that supports real measurable outcomes.”

— Frank Brilliant, Senior Vice President of New Member Acquisition at Info-Tech Research Group (PRNewswire)

What’s next

Info-Tech Research Group is hosting its annual Info-Tech LIVE conference in Las Vegas from June 9-11, 2026, where the new executive team will be present to discuss the firm's evolving advisory model and engage with attendees.

The takeaway

As organizations increasingly demand measurable value and outcomes from their advisory partners, Info-Tech Research Group is positioning itself as a leader in the space by bolstering its executive team with seasoned industry veterans who can help the firm deliver on its promise of strategic guidance that translates directly into practical execution and tangible business results for its members.