Savory Snack Sales Surge to $742 Million During Super Bowl Week 2025

Americans purchased 22 billion pounds of savory snacks in the week leading up to Super Bowl 2025, according to new data.

Jan. 29, 2026 at 10:23am

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Savory snack food sales surged to $742 million during Super Bowl Week 2025, accounting for over half of the $1.3 billion in total snack sales for the week. Americans purchased an astounding 22 billion pounds of savory snacks in the week leading up to Super Bowl 2025, equivalent to 2,755 semi-trucks stretching more than 36 miles of highway.

Why it matters

The data highlights the strength and momentum of the snack industry, with consumers fueling dynamic growth across the entire aisle through their passion for bold flavors, convenient options, and better-for-you innovation. This opens the door to fresh ideas, bigger investments, and a powerful retail footprint in 2026 and beyond.

The details

The largest year-over-year gains among savory snacks were seen in the ready-eat-popcorn/caramel corn, pretzels, and pork rinds categories. Ready-to-eat popcorn/caramel corn sold 4.9 million pounds for $42.5M (+25.4%), pretzels sold 11.1 million pounds for $52.2M (+22.5%), and pork rinds sold 1 million pounds for $9M (+13.6%).

  • Super Bowl Week 2025 (week ending February 9, 2025)
  • The week leading up to the 2024 Super Bowl

The players

SNAC International

The leading international trade association for the snack industry, representing over 200 companies worldwide, including suppliers, marketers, and manufacturers.

Kelly Knowles

Interim President and CEO of SNAC International.

Circana

A data company that commissioned the analysis on savory snack food sales during Super Bowl Week 2025.

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What they’re saying

“These results highlight not just the strength but the unstoppable momentum of the snack industry. From beloved salty staples like chips, pork rinds, and pretzels, to surging favorites like cheese snacks, popcorn, and meat snacks, consumers are fueling dynamic growth across the entire aisle. Their passion for bold flavors, convenient options, and better-for-you innovation is opening the door to fresh ideas, bigger investments, and a powerful retail footprint in 2026 and beyond.”

— Kelly Knowles, Interim President and CEO of SNAC International (SNAC International)

The takeaway

The surge in savory snack sales during Super Bowl Week 2025 underscores the snack industry's resilience and ability to adapt to consumer preferences. As consumers continue to demand bold flavors, convenient options, and healthier alternatives, the industry is poised for further growth and innovation in the years ahead.