NFL and Good360 Donate Super Bowl Apparel to Communities Worldwide

Unsold championship merchandise transformed into meaningful impact for those in need

Feb. 6, 2026 at 5:39pm

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Ahead of Super Bowl LX, the National Football League (NFL) and Good360 are collaborating for the 12th year to ensure unused Super Bowl apparel is responsibly donated to communities around the world, transforming potential waste into meaningful impact. Good360 manages the end-to-end donation process, distributing millions of items annually through its nonprofit network to support individuals and families experiencing economic hardship, displacement, and recovery.

Why it matters

This collaboration reflects a shared commitment between the NFL and Good360 to reducing waste while maximizing social good, demonstrating how surplus products can be transformed into resources that strengthen communities worldwide.

The details

Each year, a portion of apparel produced for the Super Bowl goes unsold once the winner is decided. Through this long-standing relationship, Good360 redirects NFL gear including t-shirts, sweatshirts, hats, and other apparel to vetted nonprofit partners. Good360 ensures that all merchandise is distributed ethically, never resold, and delivered in ways that do not disrupt local economies.

  • Super Bowl LX will take place this weekend.

The players

Good360

A nonprofit organization that bridges the gap between excess and need by partnering with socially responsible companies to source highly needed donated goods and distribute them through its diverse network of thousands of vetted nonprofits.

National Football League (NFL)

The professional American football league, which has collaborated with Good360 for 12 years to donate unsold Super Bowl apparel to communities in need.

Cinira Baldi

CEO of Good360.

Anna Isaacson

SVP of social responsibility at the NFL.

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What they’re saying

“Our relationship with the NFL allows us to transform championship event merchandise that would otherwise go unused. Instead of ending up in landfills, these items are distributed to families in need, creating positive impact while reducing waste.”

— Cinira Baldi, CEO of Good360

“Each year, the Super Bowl brings together communities to celebrate the biggest moment in sports, and through Good360, it also creates an opportunity to support those in need far beyond the game through responsible donations.”

— Anna Isaacson, SVP of social responsibility at the NFL

What’s next

The donated Super Bowl apparel will be distributed to vetted nonprofit partners in the coming weeks to support individuals and families in need.

The takeaway

This partnership between the NFL and Good360 demonstrates how organizations can work together to reduce waste and create meaningful social impact by responsibly donating surplus products to communities that need them most.