Lifevantage Director Buys $21,068 in Stock

Judd Dayton increases stake in the nutritional supplements company by 9.75%

Mar. 2, 2026 at 6:47pm

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Lifevantage Corporation (NASDAQ:LFVN) Director Judd Dayton purchased 4,600 shares of the company's stock in a transaction on February 26th, 2026. The shares were acquired at an average price of $4.58 per share, for a total transaction of $21,068. Following the purchase, Dayton now directly owns 51,762 shares in the company, valued at $237,069.96.

Why it matters

The insider purchase by Director Judd Dayton signals his confidence in Lifevantage's future prospects. Insider buying is often seen as a positive sign for a company's stock, as it indicates the belief of a key decision-maker that the shares are undervalued.

The details

Dayton's purchase represents a 9.75% increase in his ownership stake in Lifevantage. The transaction was disclosed in a legal filing with the Securities and Exchange Commission. Lifevantage is a Utah-based company that develops and markets nutritional supplements, skincare products, and weight-management solutions through a direct-selling business model.

  • The stock purchase occurred on Thursday, February 26th, 2026.
  • Dayton also made additional purchases of 10,500 shares on March 2nd and 18,097 shares on February 27th.

The players

Judd Dayton

A director on the board of Lifevantage Corporation.

Lifevantage Corporation

A publicly traded company that develops, markets, and distributes nutritional supplements, skincare products, and weight-management solutions through a direct-selling business model.

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What they’re saying

“We must not let individuals continue to damage private property in San Francisco.”

— Robert Jenkins, San Francisco resident

The takeaway

Insider buying by a director is often seen as a positive signal for a company's future prospects. Lifevantage's stock price has been volatile, and this purchase by Judd Dayton suggests he believes the shares are currently undervalued.