TAP Real Estate Appoints Jeff Jarrard as Chief Technology Officer

Jarrard to lead development of TAPRealEstate.com platform focused on modernizing real estate through AI, data, and cloud technology

Apr. 10, 2026 at 3:10am

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A highly detailed, glowing 3D illustration of a futuristic real estate technology platform, with neon cyan and magenta lights illuminating the complex digital infrastructure, conceptually representing the modernization of the real estate industry through advanced technology.TAP Real Estate's new CTO brings expertise in AI, data, and cloud systems to help modernize the real estate industry through cutting-edge technology.Salt Lake City Today

TAP Real Estate, a financial technology company focused on blockchain payments, tokenization, and digital asset registry infrastructure, has appointed Jeff Jarrard as its new Chief Technology Officer. Jarrard will lead the buildout and development of TAPRealEstate.com, the company's residential platform aimed at transforming real estate workflows through automated, programmable, and blockchain-based systems.

Why it matters

As the real estate industry undergoes a digital transformation, TAP Real Estate is positioning itself to modernize real estate processes across valuation, ownership, and transactions through its technology-driven platform. Jarrard's expertise in AI, data infrastructure, and financial systems will be crucial in helping TAP Real Estate achieve its goals of enabling more automated, self-directed, and data-driven experiences for real estate owners and investors.

The details

In his new role, Jarrard will focus on building the TAPRealEstate.com platform and supporting technology designed to help modernize the real estate industry. His work will support long-term initiatives around buying, listing, personalized management, and the trading of real estate assets through programmable infrastructure. Jarrard spent over 12 years at Microsoft in senior roles across applied AI, data science, and product management, supporting core platforms like Microsoft Office, Microsoft Teams, and Microsoft Bing. Prior to that, he led retail banking analytics at Washington Mutual Bank.

  • Jarrard was appointed as TAP Real Estate's new Chief Technology Officer on April 9, 2026.

The players

Jeff Jarrard

The new Chief Technology Officer of TAP Real Estate, who brings over two decades of experience in artificial intelligence, large-scale data, and cloud systems from companies like Microsoft and Washington Mutual.

TAP Real Estate

A licensed technology partner of TAP, Inc., a financial technology company focused on blockchain payments, tokenization, and digital asset registry infrastructure.

TAP, Inc.

A privately held financial technology company headquartered in Salt Lake City, Utah, focused on blockchain payments, tokenization, and digital asset registry infrastructure.

Adam Wolfe

The Blockchain Lead at TAP Real Estate, who has experience from companies like Qualcomm and is a co-author of TAP Inc.'s patent for blockchain currency transfer.

Brian Foote

The CEO of TAP, Inc., who believes Jarrard's leadership will help accelerate the implementation of automated, programmable, and blockchain-based infrastructure in the real estate industry.

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What they’re saying

“I'm thrilled to join a team at TAP that is already running far ahead of where the market is in the real estate industry with their advancements in digital wallets, tokenized assets, blockchain registries and more.”

— Jeff Jarrard, Chief Technology Officer, TAP Real Estate

“Real estate is a huge opportunity as the world's largest asset class, but it is also in the middle of an existential change in which age of U.S. homebuyers, pricing, time on market, middlemen, and legacy technologies are contributing to friction across both residential and commercial sectors.”

— Greg Hopkins

“Jeff brings a rare combination of applied artificial intelligence, large-scale data infrastructure, and financial systems expertise within Fortune 100 environments, which is critical for where real estate and global financial systems are heading.”

— Brian Foote, CEO, TAP, Inc.

What’s next

TAP Real Estate plans to further develop the TAPRealEstate.com platform under Jarrard's leadership, with a focus on modernizing real estate workflows through automated, programmable, and blockchain-based infrastructure.

The takeaway

Jarrard's appointment as CTO of TAP Real Estate signals the company's commitment to leveraging cutting-edge AI, data, and cloud technologies to transform the real estate industry and provide more efficient, data-driven experiences for homeowners and investors.