Pello Companies to Acquire ByAllAccounts from Morningstar

The acquisition will support continued growth and innovation in data aggregation, while Morningstar will remain a committed customer.

Apr. 9, 2026 at 9:57pm

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A photorealistic studio still-life photograph featuring a polished, geometric metal sculpture representing the abstract concept of financial data aggregation, arranged elegantly on a clean, monochromatic background with sharp, dramatic lighting and deep shadows.The acquisition of ByAllAccounts by Pello Companies aims to accelerate innovation in financial data aggregation technology.Salt Lake City Today

Pello Companies, a firm focused on open finance innovation, has announced a definitive agreement to acquire ByAllAccounts, a provider of data aggregation technology for financial applications, from Morningstar, Inc. Upon completion of the transaction, ByAllAccounts will operate as a standalone company under the leadership of Cynthia Rojas Sejas as Chief Executive Officer.

Why it matters

The acquisition aligns with Pello Companies' focus on driving innovation in open finance and wealth management. ByAllAccounts has been a trusted data aggregation platform for over 25 years, and this transaction will allow the company to accelerate innovation and expand its capabilities to better serve advisors, wealth managers, and wealth technology platforms.

The details

Pello Companies will appoint Cynthia Rojas Sejas, with 25 years of senior leadership experience in financial data and analytics solutions, as the new CEO of ByAllAccounts. The acquisition is expected to close in the first half of 2026, subject to customary closing conditions. Morningstar will remain a committed customer of ByAllAccounts, as the transaction aligns with Morningstar's focus on its advisor products and portfolio solutions around proprietary data, research, software, and investment management capabilities.

  • The acquisition is expected to close in the first half of 2026.
  • ByAllAccounts has been providing data aggregation technology for financial applications for more than 25 years.

The players

Pello Companies, LLC

A firm dedicated to driving innovation in open finance and wealth management by nurturing and supporting the growth of financial technology startups.

ByAllAccounts

A provider of innovative data aggregation technology for financial applications, which will operate as a standalone company after the acquisition.

Morningstar, Inc.

A leading provider of independent investment insights, which is selling ByAllAccounts to focus on its advisor products and portfolio solutions.

Cynthia Rojas Sejas

The incoming CEO of ByAllAccounts, with 25 years of senior leadership experience driving growth strategies for financial data and analytics solutions.

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What they’re saying

“ByAllAccounts built a strong and trusted data aggregation platform under Morningstar's ownership. In this next chapter, we are excited to focus capital and execution on accelerating innovation and delivering differentiated, best-in-class solutions in wealth management.”

— Cynthia Rojas Sejas, Incoming CEO of ByAllAccounts

“ByAllAccounts has enabled investors, advisors, and platforms to aggregate trusted account data securely and at scale for more than 25 years. This transaction allows ByAllAccounts to gain focused expertise and investment to support its next phase of growth, and Morningstar will continue to offer ByAllAccounts as an integrated capability within our products, including the Direct Advisory Suite and Morningstar Investor.”

— Daniel Needham, President of Morningstar Wealth and Research & Investments

What’s next

The acquisition is expected to close in the first half of 2026, subject to customary closing conditions.

The takeaway

This acquisition demonstrates Pello Companies' commitment to driving innovation in open finance and wealth management, as they aim to accelerate ByAllAccounts' growth and expand its capabilities to better serve the evolving needs of the financial industry.