MyPlanAdvocate Rebrands as MPA, Integrates HealthyLabs

Acquisition brings AI-powered performance marketing capabilities in-house

Apr. 6, 2026 at 4:30pm

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A minimalist studio still life photograph featuring a stack of professional licenses, a laptop, and a stylized graph or chart, all arranged elegantly on a solid white background, conceptually representing the tools and data-driven insights now available to licensed professionals through the expanded MPA platform.The rebrand and acquisition of HealthyLabs position MPA as a comprehensive platform empowering licensed professionals with advanced marketing and lead generation capabilities.Salt Lake City Today

MyPlanAdvocate, a platform for licensed professionals, has rebranded as MPA and acquired HealthyLabs. The HealthyLabs acquisition adds AI-driven lead generation, multi-channel campaign management, and real-time routing capabilities to MPA's offerings.

Why it matters

The rebrand and acquisition reflect MPA's evolution into a more comprehensive platform for licensed professionals, providing them with advanced marketing and lead generation tools to grow their businesses.

The details

MPA, formerly known as MyPlanAdvocate, has rebranded to reflect the company's expanded capabilities and platform offerings for licensed professionals. The acquisition of HealthyLabs brings AI-powered performance marketing tools in-house, including lead generation, multi-channel campaign management, and real-time routing.

  • MPA rebranded in April 2026.

The players

MPA

A platform for licensed professionals, formerly known as MyPlanAdvocate.

HealthyLabs

An AI-powered performance marketing company that has been acquired by MPA.

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The takeaway

The rebrand and acquisition position MPA as a more comprehensive platform for licensed professionals, providing them with advanced marketing and lead generation tools to grow their businesses.