Morgan Stanley Upgrades Zions Bancorporation to 'Overweight'

Analysts raise price target to $75 from $70 for the Utah-based bank holding company.

Published on Mar. 2, 2026

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Morgan Stanley has upgraded Zions Bancorporation, N.A. (NASDAQ:ZION) from an "equal weight" rating to an "overweight" rating and increased the price target to $75.00 from the previous $70.00. The brokerage firm cited the bank's strong performance and growth potential as reasons for the upgrade.

Why it matters

The upgrade from Morgan Stanley is a positive sign for Zions Bancorporation, as it indicates the investment bank's analysts see significant upside potential for the stock. This could boost investor confidence and lead to increased buying interest in the company's shares.

The details

In its research note, Morgan Stanley praised Zions Bancorporation's solid financial results and growth prospects. The analysts believe the bank is well-positioned to capitalize on favorable market conditions and continue expanding its business. The upgraded rating and higher price target suggest Morgan Stanley expects the stock to outperform the broader market in the coming months.

  • Morgan Stanley issued the upgrade and price target increase on Monday, March 2, 2026.

The players

Zions Bancorporation, N.A.

A bank holding company headquartered in Salt Lake City, Utah, offering a full suite of banking and financial services to individuals, businesses, and institutions.

Morgan Stanley

A global financial services firm that provides investment banking, securities, wealth management, and investment management services.

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What they’re saying

“We must not let individuals continue to damage private property in San Francisco.”

— Robert Jenkins, San Francisco resident (San Francisco Chronicle)

The takeaway

The upgrade from Morgan Stanley is a positive sign for Zions Bancorporation, as it suggests the investment bank sees significant growth potential for the bank. This could lead to increased investor interest and potentially higher share prices in the future.