TGR's 30th Annual Film Premieres at Sugarloaf's Air & Après Event

The legendary ski film festival returns to Maine's iconic resort for a weekend of high-flying action and mountain culture.

Published on Feb. 27, 2026

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Teton Gravity Research (TGR) is partnering with Sugarloaf Mountain in Maine to bring their 30th annual ski film, "Pressure Drop", to the iconic Air & Après event. The premiere kicks off a weekend full of festivities, including a free film screening, a Big Air demo with world-class athletes, and a celebration of mountain culture and community.

Why it matters

TGR's annual ski film is a highly anticipated event in the winter sports community, and bringing it to Sugarloaf, a legendary East Coast resort, helps expand the reach and celebration of mountain culture beyond the typical Western destinations.

The details

The "Pressure Drop" film follows the world's elite athletes from the peaks of Norway to Jackson Hole, Wyoming, capturing the thrill and artistry of skiing and snowboarding. The premiere kicks off a weekend of festivities at Sugarloaf, including a free film screening on Friday, March 6, followed by the return of the Air & Après event on Saturday. The main attraction on Saturday is the Big Air demo, where world-class athletes launch off jumps under projections and fireworks.

  • The premiere of "Pressure Drop" is on Friday, March 6, 2026.
  • The Air & Après event, featuring the Big Air demo, is on Saturday, March 7, 2026.

The players

Teton Gravity Research (TGR)

An American media company that produces award-winning action sports films, television series, and multimedia projects focused on skiing, snowboarding, and other outdoor activities.

Sugarloaf Mountain

A ski resort located in Carrabassett Valley, Maine, known for its challenging terrain and East Coast mountain culture.

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What’s next

The premiere of "Pressure Drop" on Friday, March 6, 2026, will kick off a weekend of festivities at Sugarloaf Mountain, culminating in the return of the Air & Après event on Saturday, March 7, 2026.

The takeaway

TGR's partnership with Sugarloaf Mountain to bring their 30th annual ski film to the iconic Air & Après event highlights the continued growth and celebration of mountain culture and community, even on the East Coast, beyond the traditional Western ski destinations.