FranklinCovey named 2026 Top 20 Sales Training

Training Industry cites FranklinCovey's scope, innovation and client impact in naming it a 2026 Top 20 Sales Training Company, with adoption above 70%.

Published on Feb. 24, 2026

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FranklinCovey, a global leadership and organizational performance partner, has been selected as a Training Industry 2026 Top 20 Sales Training Company. The company was recognized for its Helping Clients Succeed®: Strikingly Different Selling program, which develops exceptional sales leaders, teams, and cultures that achieve extraordinary sales outcomes.

Why it matters

This recognition reflects FranklinCovey's ability to help sales organizations overcome challenges such as unpredictable sales results, missed numbers, and sales leaders not equipped to successfully lead their teams. The company's customer-centric approach helps sales professionals become trusted advisors and consistently deliver predictable sales results.

The details

Training Industry, the leading research and information resource for corporate learning leaders, selected FranklinCovey as a top sales training company for its scope and quality of program and service offerings, market presence, brand visibility, innovation, impact, strength of client portfolio, customer relationships, business performance, and growth trajectory. FranklinCovey's Helping Clients Succeed: Strikingly Different Selling program is available through the FranklinCovey All Access Pass® and engages leaders and their teams in training spaced over time through weekly learning and application.

  • FranklinCovey was selected as a 2026 Top 20 Sales Training Company.

The players

FranklinCovey

A premiere, global leadership and organizational performance partner.

Training Industry, Inc.

The leading research and information resource for corporate learning leaders.

Jalen Banks

Market research analyst at Training Industry, Inc.

Paul Walker

FranklinCovey CEO.

Dale Merrill

FranklinCovey Global Sales Performance Practice Lead.

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What they’re saying

“FranklinCovey is setting the pace through innovation in AI-driven coaching, immersive solutions and analytics-based learning. By combining adaptive learning approaches, timely enablement and emerging technologies including AI, it's equipping sales teams to keep up with shifting buyer expectations and a rapidly changing market.”

— Jalen Banks, Market research analyst (Training Industry, Inc.)

“We're honored to again be named a Training Industry Top 20 Sales Training Company. What makes this recognition meaningful is it reflects what our clients seek to build, which is a sales culture that repeatedly wins with clients. With Helping Clients Succeed as their common language and operating system, teams embed customer-first selling into everyday behaviors, from coaching and preparation to pursuit strategy. That shift endures long after the training, as leaders and sellers lead with trust, create distinctive value, and deliver results quarter after quarter.”

— Paul Walker, FranklinCovey CEO (FranklinCovey)

“We partner with sales organizations to raise win rates, protect margins, and consistently win on value—not price. We help clients drive predictable growth by elevating sales leadership, compressing sales cycles, accelerating pipeline velocity, and aligning tightly with what buyers value most. The impact of Helping Clients Succeed: Strikingly Different Selling is clear, with adoption exceeding 70 percent and clients realizing significant ROI.”

— Dale Merrill, FranklinCovey Global Sales Performance Practice Lead (FranklinCovey)

The takeaway

FranklinCovey's recognition as a 2026 Top 20 Sales Training Company highlights its ability to help sales organizations build a customer-centric sales culture that delivers predictable, long-term results. The company's innovative approaches, including AI-driven coaching and analytics-based learning, are equipping sales teams to adapt to changing market conditions and buyer expectations.