TikTok Nearby Launches in the US: Big News for Small Businesses

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TikTok has launched its new Local Feed feature in the United States, allowing users to discover content, creators, and businesses near them. This is a significant development for small businesses, as it provides a new avenue for organic visibility and potential customer discovery. The Local Feed is an optional feature that users can enable, and it surfaces content based on location, relevance, and recency. Only public TikTok accounts are eligible to appear in the Local Feed, and users have control over their location sharing preferences.

Why it matters

The launch of TikTok's Local Feed is part of a broader trend of social platforms prioritizing local content and discovery. This aligns with Google's focus on surfacing more localized and contextual content in its Discover feed. For small businesses, this presents an opportunity to reach new customers in their local area through strategic TikTok content and optimization.

The details

To take advantage of the TikTok Local Feed, businesses should ensure their TikTok profile is set up with accurate location information, including their business name, address, and relevant local keywords. They should also create authentic, location-specific content, such as behind-the-scenes videos, local event highlights, and customer testimonials, while using geo-tags and local hashtags. Posting consistently (3-5 times per week) and engaging with comments can also help boost visibility in the Local Feed.

• TikTok launched the Local Feed feature in the US in February 2026.
• The Local Feed feature is currently optional for users, who can choose to enable it in their TikTok settings.

What they’re saying

What’s next

As TikTok continues to roll out the Local Feed feature, small businesses should monitor their TikTok analytics to track the performance of their location-based content and adjust their strategy accordingly.