FireFly Automatix Wins SFMA Innovative Award for Robotic Mower

The company's AMP-L100 autonomous fairway mower recognized for advancements in turf management technology.

Jan. 29, 2026 at 9:23am

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FireFly Automatix, a robotics technology company, has been named the recipient of the 2026 Innovative Award from the Sports Field Management Association (SFMA). The award recognizes FireFly's leadership in autonomous technologies that enhance the efficiency, consistency, and safety of turf management, particularly with its Autonomous Mowing Platform (AMP) system and the AMP-L100 robotic fairway mower.

Why it matters

The SFMA Innovative Award highlights the growing role of AI, autonomy, and electrification in sports field operations. FireFly's recognition demonstrates the industry's embrace of advanced technologies that can help turf professionals address labor shortages and productivity challenges while delivering more consistent and safer turf management.

The details

Central to the award is FireFly's AMP system, a fully connected autonomous mowing platform that has received multiple upgrades over the past year. The AMP-L100 robotic fairway mower, which cuts a 100-inch swath with five reel cutting units, now features advancements like Path Linking for continuous autonomous operation, the ability to mow up to 25 acres per charge, exclusion zone mapping, customizable mowing patterns, and built-in Starlink connectivity.

  • FireFly Automatix has been pioneering automation and electrification in turfgrass management since 2010.
  • The company received the 2026 SFMA Innovative Award on January 29, 2026.

The players

FireFly Automatix

A robotics technology company that has been pioneering automation and electrification in turfgrass management since 2010.

Andrew Limpert

The CEO of FireFly Automatix.

Sports Field Management Association (SFMA)

The organization that awarded FireFly Automatix the 2026 Innovative Award, recognizing the company's leadership in autonomous technologies for turf management.

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What they’re saying

“The SFMA Innovative Award is judged by sports field managers who understand the day-to-day demands of the profession, and being recognized by that group is incredibly meaningful.”

— Andrew Limpert, CEO of FireFly Automatix (businessinsider.com)

What’s next

FireFly Automatix plans to continue enhancing its Autonomous Mowing Platform (AMP) system with software updates and new features to further improve the efficiency, consistency, and safety of turf management for its customers.

The takeaway

FireFly Automatix's recognition by the SFMA for its innovative AMP-L100 robotic mower demonstrates the industry's embrace of advanced autonomous technologies that can help address labor shortages and productivity challenges in sports field management, while delivering more consistent and safer turf maintenance.