Budweiser's Super Bowl Ad Celebrates American Icons

The beer brand's new commercial features a heartwarming relationship between a Clydesdale foal and a baby eagle.

Jan. 28, 2026 at 5:39pm

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Anheuser-Busch has unveiled its highly anticipated Super Bowl ad, titled "American Icons", which features a budding relationship between a Clydesdale foal and a baby eagle. The ad, directed by filmmaker Henry-Alex Rubin, is being praised for its pro-America sentiment without relying on overt patriotic symbols. The iconic shot of the full-grown eagle spreading its wings behind the horse has already become a viral sensation, resonating with viewers looking for inspiration in these challenging times.

Why it matters

Anheuser-Busch is hoping the new ad will help the brand recover from the backlash it faced in 2023 over a Bud Light promotion with transgender influencer Dylan Mulvaney. The alcohol industry as a whole has seen declining sales, especially among younger consumers, making it crucial for Budweiser to connect with a broad, patriotic audience through its Super Bowl ad.

The details

The "American Icons" ad was produced without the use of artificial intelligence, according to Anheuser-Busch. The eagle featured in the ad was provided by the American Eagle Foundation, and its impressive 7-foot wingspan shown in the iconic shot was not enhanced. The ad also features the iconic Budweiser Clydesdales, which are part of a cross-country tour.

  • The ad was unveiled two weeks ahead of the Super Bowl.
  • The Super Bowl will take place on February 11, 2026.

The players

Anheuser-Busch

The American brewing company that produces Budweiser and other popular beer brands. They are known for their high-profile Super Bowl commercials.

Henry-Alex Rubin

The filmmaker and director who produced the "American Icons" ad for Anheuser-Busch without the use of artificial intelligence.

American Eagle Foundation

The organization that provided the bald eagle featured in the Budweiser ad.

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What they’re saying

“You crying?”

— Farmer

“Sun's in my eyes.”

— Farmer

What’s next

The iconic ad is expected to be one of the most talked-about commercials during the Super Bowl broadcast on February 11, 2026.

The takeaway

Budweiser's "American Icons" ad taps into the country's need for inspiration, showcasing the power of America's national symbol, the bald eagle, in a heartwarming and patriotic way. The ad proves the enduring appeal of classic Americana imagery and themes, even as the alcohol industry faces broader challenges.