Campbell's Invests $160M to Expand Goldfish Cracker Plant

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The Campbell's Company has launched a $160 million initiative, called Project Finn, to expand its Goldfish cracker production facility in Richmond, Utah. The project will add 100,000 square feet to the existing plant, doubling its production capacity. The company is also installing new technology and an on-site flour mill to improve efficiency, freshness, and sustainability.

Why it matters

Goldfish crackers have become a billion-dollar brand for Campbell's, making this a significant investment to meet growing consumer demand. The expansion also reflects Campbell's commitment to improving the environmental impact of its operations through measures like the on-site flour mill.

The details

The $160 million Project Finn expansion will add 100,000 square feet to Campbell's Richmond, Utah bakery, doubling its production capacity. The facility will now be able to produce up to 1,500 Goldfish crackers per minute, leveraging cutting-edge technology to improve efficiency. Campbell's is also installing an on-site flour mill to ensure ingredient freshness and reduce carbon emissions from transportation.

• The Goldfish cracker brand recently surpassed $1 billion in annual sales.
• Campbell's launched Project Finn in 2026 to expand the Richmond, Utah facility.

What’s next

Campbell's plans to complete the Project Finn expansion by the end of 2027, doubling the facility's Goldfish cracker production capacity.