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Cricut Receives 'Strong Sell' Rating from Analysts
Analysts see continued challenges ahead for the crafting technology company
Mar. 29, 2026 at 8:19am
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Cricut, Inc. (NASDAQ:CRCT) has been assigned an average recommendation of 'Strong Sell' from the five ratings firms currently covering the company, according to MarketBeat. Four research analysts have rated the stock with a sell recommendation, while one has given a hold recommendation. The average 12-month price target among brokers is $3.67.
Why it matters
Cricut, a Utah-based company that makes cutting machines and design software for personal and small-business crafting, has struggled with declining sales and profitability in recent quarters. The 'Strong Sell' rating from analysts suggests they see further challenges ahead for the company as it faces increased competition and a potential slowdown in consumer demand for its products.
The details
The analysts' recommendations come after Cricut reported mixed financial results in its most recent quarter. While revenue came in slightly ahead of expectations, the company's earnings fell short and it provided a cautious outlook. Cricut has also faced headwinds from supply chain disruptions and rising costs. Some analysts believe the company may need to lower prices or invest more in product development to stay competitive.
- Cricut reported its latest quarterly results on March 4, 2026.
- The 'Strong Sell' rating was assigned by analysts on March 29, 2026.
The players
Cricut, Inc.
A U.S.-based technology company that specializes in personal and small-business crafting solutions, including cutting machines and design software.
Wall Street Zen
A research firm that downgraded Cricut's stock from 'buy' to 'hold' in November 2025.
UBS Group
A financial services firm that maintained a 'cautious' rating on Cricut's stock in March 2026.
The Goldman Sachs Group
An investment bank that lowered its price target on Cricut's stock in January 2026.
Barclays
A multinational investment bank that reaffirmed an 'underweight' rating and $4.00 price target on Cricut's stock in March 2026.
What’s next
Cricut's management team will need to address the concerns raised by analysts in order to turn the company around and regain investor confidence. The company's next earnings report, scheduled for May 2026, will be closely watched for signs of progress.
The takeaway
Cricut's struggles highlight the challenges facing consumer electronics and crafting companies in a rapidly evolving market. The 'Strong Sell' rating from analysts suggests the company has more work to do to differentiate its products, control costs, and appeal to a broader customer base.
