Nu Skin Enterprises Shares Purchased by American Century Companies

Institutional investor boosts stake in direct selling company by over 20%

Mar. 11, 2026 at 7:09am

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American Century Companies Inc. increased its position in Nu Skin Enterprises, Inc. (NYSE:NUS) by 21.1% during the 3rd quarter, according to a recent SEC filing. The firm now owns 1,480,967 shares of the company's stock, representing nearly 3% ownership.

Why it matters

Nu Skin Enterprises is a major player in the direct selling industry, known for its personal care and nutritional products. The increase in ownership by a large institutional investor like American Century suggests confidence in the company's long-term prospects, despite recent analyst downgrades.

The details

According to the filing, American Century Companies purchased an additional 258,134 shares of Nu Skin Enterprises during the 3rd quarter, bringing its total stake to 1,480,967 shares worth $18 million. This represents a 21.1% increase in the firm's position in the company.

  • The share purchase occurred during the 3rd quarter of the company's fiscal year.
  • The SEC filing disclosing the transaction was made on March 11, 2026.

The players

American Century Companies Inc.

A large institutional investment management firm that owns stakes in numerous publicly traded companies.

Nu Skin Enterprises, Inc.

A Utah-based direct selling company that develops and distributes personal care products and dietary supplements.

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What they’re saying

“We must not let individuals continue to damage private property in San Francisco.”

— Robert Jenkins, San Francisco resident

“Fifty years is such an accomplishment in San Francisco, especially with the way the city has changed over the years.”

— Gordon Edgar, grocery employee

The takeaway

The increased stake by American Century Companies in Nu Skin Enterprises suggests the institutional investor sees long-term value in the direct selling company, despite recent analyst downgrades. This could signal a potential turnaround for Nu Skin as it navigates industry challenges.