Nu Skin Enterprises Reports Q4 2025 Earnings, Highlights Prysm iO Launch

Company sees 2026 as 'pivotal year' focused on new wellness platform, India expansion, and operational efficiency.

Published on Feb. 15, 2026

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Nu Skin Enterprises reported fourth-quarter and full-year 2025 results within its guidance range, while leadership emphasized that 2026 will be a 'pivotal year' focused on launching its Prysm iO intelligent wellness platform, expanding into India, and continuing operational efficiency initiatives. The company plans to use AI to support three applications with Prysm iO and aims to place more than 100,000 devices by the end of 2026.

Why it matters

Nu Skin's focus on its Prysm iO platform and India expansion highlights the company's strategic shift towards the 'wellness revolution' and growth in emerging markets. The successful launch of Prysm iO and Nu Skin's ability to drive adoption will be crucial in determining the company's future performance.

The details

Nu Skin said it delivered fourth-quarter and full-year 2025 results within its guidance range. President and CEO Ryan Napierski positioned Prysm iO as a central part of the company's move into the 'wellness revolution,' describing it as a non-invasive carotenoid measurement device designed to provide insights across four domains: diet, fitness, lifestyle, and nutritional supplementation. The company plans to use AI to support three applications with Prysm iO and is aiming to place more than 100,000 devices by the end of 2026. India was also highlighted as a major long-term opportunity, with Napierski calling out the country's population and growing middle class. Nu Skin began pre-market operations in India in mid-November 2025 and is preparing for a formal market opening anticipated in late 2026.

  • Nu Skin began pre-market operations in India in mid-November 2025.
  • Nu Skin is preparing for a formal market opening in India anticipated in late 2026.

The players

Nu Skin Enterprises

A Utah-based direct selling company that develops and distributes personal care products and dietary supplements.

Ryan Napierski

President and CEO of Nu Skin Enterprises.

James Thomas

CFO of Nu Skin Enterprises.

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What they’re saying

“2025 was an important year as the company 'realign[ed]' the business following the transaction of Mavely, which he said strengthened the balance sheet and enabled Nu Skin to more aggressively pursue its strategy of becoming 'the world's leading intelligent beauty, wellness, and lifestyle leadership opportunity platform.'”

— Ryan Napierski, President and CEO (themarketsdaily.com)

“Prysm iO will also introduce a proprietary 'Nutritional Health Score,' a biomarker based on skin carotenoid levels intended to offer consumers a scalable way to measure the impact of nutrition and lifestyle choices.”

— Ryan Napierski, President and CEO (themarketsdaily.com)

What’s next

Nu Skin plans to place more than 100,000 Prysm iO devices by the end of 2026 following the product's introduction in late 2025. The company is also preparing for a formal market opening in India anticipated in late 2026.

The takeaway

Nu Skin's focus on its Prysm iO platform and India expansion highlights the company's strategic shift towards the 'wellness revolution' and growth in emerging markets. The successful launch of Prysm iO and Nu Skin's ability to drive adoption will be crucial in determining the company's future performance.