Nu Skin Enterprises Focuses on Prysm iO Launch and India Expansion in 2026

Company emphasizes 'pivotal year' with new wellness platform and international growth plans

Published on Feb. 14, 2026

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Nu Skin Enterprises reported Q4 and full-year 2025 results within guidance, while highlighting 2026 as a 'pivotal year' focused on launching its Prysm iO intelligent wellness platform, expanding into India, and continuing operational efficiency initiatives. The company plans to use AI to support applications like personalized nutrition recommendations and predictive analytics, and aims to place over 100,000 Prysm iO devices by the end of 2026 as part of a goal to reach 10 million 'healthy households' by 2030. Nu Skin also emphasized India as a major long-term opportunity, with plans for a formal market opening in late 2026 featuring a localized product portfolio, modified compensation plan, and digital-first infrastructure.

Why it matters

Nu Skin's strategic shift toward intelligent wellness devices and international expansion represents an effort to diversify its business model beyond traditional direct selling of personal care and nutritional products. The Prysm iO platform and India launch are seen as key drivers to reignite growth after a transitional 2025, though the company remains cautious on near-term revenue contributions as it builds out infrastructure and customer acquisition.

The details

Nu Skin plans to use AI to support three applications with Prysm iO: personalized nutrition recommendations, predictive analytics to identify health risks, and a proprietary 'Nutritional Health Score' based on skin carotenoid levels. The company is aiming to place more than 100,000 Prysm iO devices by the end of 2026, following the product's introduction in late 2025. For India, Nu Skin's operating model includes a localized product portfolio, modified compensation plan, and 'digital-first infrastructure' through a partnership with Infosys, with a formal market opening anticipated in late 2026.

  • Nu Skin began pre-market operations in India in mid-November 2025.
  • Nu Skin plans to formally open the India market in late 2026.

The players

Nu Skin Enterprises

A Utah-based direct selling company that develops and distributes personal care products and dietary supplements.

Ryan Napierski

President and CEO of Nu Skin Enterprises.

James Thomas

CFO of Nu Skin Enterprises.

Infosys

A global technology services and consulting company that is partnering with Nu Skin on its digital-first infrastructure for the India market.

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What they’re saying

“2025 was an important year as the company 'realign[ed]' the business following the transaction of Mavely, which he said strengthened the balance sheet and enabled Nu Skin to more aggressively pursue its strategy of becoming 'the world's leading intelligent beauty, wellness, and lifestyle leadership opportunity platform.'”

— Ryan Napierski, President and CEO (transcriptdaily.com)

“Prysm iO will also introduce a proprietary 'Nutritional Health Score,' a biomarker based on skin carotenoid levels intended to offer consumers a scalable way to measure the impact of nutrition and lifestyle choices.”

— Ryan Napierski, President and CEO (transcriptdaily.com)

“India was highlighted as a major long-term opportunity, with Napierski calling out the country's population and growing middle class.”

— Ryan Napierski, President and CEO (transcriptdaily.com)

What’s next

The company plans to formally open the India market in late 2026 following its pre-market operations that began in mid-November 2025.

The takeaway

Nu Skin's strategic shift toward intelligent wellness devices and international expansion, particularly in India, represents an effort to diversify its business model and drive future growth after a transitional 2025. The success of the Prysm iO platform and the company's ability to execute on its India market entry will be key to determining Nu Skin's trajectory in the coming years.