Nu Skin Enterprises Focuses on Prysm iO Launch and India Expansion in 2026

Company emphasizes 2026 as a 'pivotal year' with new intelligent wellness platform and international growth plans.

Published on Feb. 13, 2026

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Nu Skin Enterprises (NYSE:NUS) reported its fourth-quarter and full-year 2025 results, highlighting plans to launch its Prysm iO intelligent wellness platform, expand into India, and continue operational efficiency initiatives in 2026. The company described 2025 as a transition year as it realigned the business, and leadership framed 2026 as a 'pivotal year' for the company's strategic priorities.

Why it matters

Nu Skin's focus on the Prysm iO launch and India expansion signals the company's efforts to diversify beyond its core direct selling model and tap into growing wellness and international markets. The Prysm iO platform, which leverages the company's extensive health data, aims to provide personalized insights and recommendations to consumers, while the India expansion targets the country's large and growing middle class.

The details

Prysm iO is described as a non-invasive carotenoid measurement device that will provide insights across diet, fitness, lifestyle, and nutritional supplementation. Nu Skin plans to use AI to offer intelligent scoring, insights, and product recommendations based on the device data and the company's database of over 400 million 'intelligent wellness data points.' The company is aiming to place more than 100,000 Prysm iO devices by the end of 2026. For India, Nu Skin began pre-market operations in late 2025 and is preparing for a formal market opening anticipated in late 2026. The company's operating model for India includes a localized product portfolio, modified compensation plan, and a 'digital-first infrastructure' through a partnership with Infosys.

  • Nu Skin began pre-market operations in India in mid-November 2025.
  • Nu Skin is anticipating a formal market opening in India in late 2026.

The players

Ryan Napierski

President and CEO of Nu Skin Enterprises.

James Thomas

Chief Financial Officer of Nu Skin Enterprises.

Prysm iO

Nu Skin's new intelligent wellness platform that provides personalized insights and recommendations based on health data.

Infosys

Nu Skin's partner for building a 'digital-first infrastructure' in India.

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What they’re saying

“2025 was an important year as the company 'realign[ed]' the business following the transaction of Mavely, which he said strengthened the balance sheet and enabled Nu Skin to more aggressively pursue its strategy of becoming 'the world's leading intelligent beauty, wellness, and lifestyle leadership opportunity platform.'”

— Ryan Napierski, President and CEO (MarketBeat)

“Prysm iO will also introduce a proprietary 'Nutritional Health Score,' a biomarker based on skin carotenoid levels intended to offer consumers a scalable way to measure the impact of nutrition and lifestyle choices.”

— Ryan Napierski, President and CEO (MarketBeat)

What’s next

The company plans to ramp up Prysm iO device placements and consumer launches in the second half of 2026, while also working to formally open the India market by the end of the year.

The takeaway

Nu Skin's strategic focus on the Prysm iO intelligent wellness platform and international expansion into India signals the company's efforts to diversify beyond its core direct selling business and capitalize on growing consumer trends in health, wellness, and global markets.