Nu Skin Reports Q4 Earnings

Direct-selling company sees revenue and profit decline in latest quarter

Published on Feb. 12, 2026

Nu Skin Enterprises Inc., a direct-selling company that sells skin care and nutritional products, reported net income of $14.5 million in its fourth quarter, down from the previous year. The company's revenue also declined to $370.3 million in the quarter.

Why it matters

Nu Skin's results reflect the challenges facing direct-selling companies as consumer shopping habits shift. The company's guidance for the current quarter and full year also indicates continued pressure on its financial performance.

The details

Nu Skin reported earnings per share of 29 cents in the fourth quarter, down from the prior year. For the full year, the company reported profit of $160.2 million, or $3.18 per share, on revenue of $1.49 billion. Looking ahead, Nu Skin expects first-quarter earnings per share in the range of 10 to 20 cents, with revenue between $320 million and $340 million. For the full year, the company forecasts earnings per share of 80 cents to $1.20 and revenue of $1.35 billion to $1.5 billion.

  • Nu Skin reported its fourth-quarter results on February 12, 2026.
  • The company provided guidance for the current quarter ending in March 2026 and the full 2026 fiscal year.

The players

Nu Skin Enterprises Inc.

A direct-selling company that sells skin care and nutritional products.

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The takeaway

Nu Skin's latest financial results highlight the ongoing challenges facing direct-selling companies as consumer shopping habits evolve. The company's guidance suggests it expects continued pressure on its financial performance in the near term.