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Jans Mountain Outfitters to lose Deer Valley retail locations
Prominent outdoor gear store will vacate spaces as Deer Valley Resort plans major redevelopment.
Published on Mar. 6, 2026
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Jans Mountain Outfitters, a long-time fixture at Deer Valley Resort, will be losing its retail locations at Snow Park and Silver Lake Village as the resort makes plans for a major expansion and redevelopment of those areas. The leases for Jans' stores and its Rennstall ski-tuning center will not be renewed after the current ski season, as Deer Valley looks to expand its own retail offerings and support facilities.
Why it matters
Jans Mountain Outfitters is a prominent name in Park City's competitive outdoor gear and apparel market, with a flagship store on Park Avenue. The loss of its Deer Valley locations, which have been in operation for over 40 years, will be a significant blow to the company and require workforce reductions. It also signals Deer Valley's plans for major changes to its base areas to support future growth and guest needs.
The details
Deer Valley Resort said it will not be renewing the leases for Jans Mountain Outfitters' retail stores at Snow Park and Silver Lake Village, as well as its Rennstall ski-tuning center at Snow Park. This decision comes as the resort plans a major redevelopment of those base area spaces, including expanding its own retail offerings and enhancing guest and staff facilities. Jans will continue operating in those locations through the current 2025-2026 ski season, before having to vacate the spaces.
- Jans Mountain Outfitters has had locations at Deer Valley's Snow Park and Silver Lake Village for over 40 years.
- Jans' leases will not be renewed after the 2025-2026 ski season, requiring the company to vacate those spaces.
- Deer Valley Resort is planning a major redevelopment of the Snow Park and base area spaces in the coming years.
The players
Jans Mountain Outfitters
A prominent outdoor gear and apparel retailer with a flagship store in Park City, and parent company of White Pine Touring and the White Pine Nordic Center.
Deer Valley Resort
A luxury ski resort in Park City, Utah, known for its high-end amenities and guest experience. The resort is planning a major expansion and redevelopment of its base areas.
Jack Walzer
The general manager of Jans Ltd., the parent company of Jans Mountain Outfitters.
What’s next
Jans Mountain Outfitters is considering options for a new retail location in the Deer Valley area to replace the lost spaces, but no specific plans have been announced yet. The company will also be relocating its Rennstall ski-tuning operation to its Bonanza Drive location, where it will be co-located with the White Pine Touring business.
The takeaway
The loss of Jans Mountain Outfitters' long-standing Deer Valley retail presence is a significant change for the local outdoor gear market, as the resort prioritizes its own expansion plans. However, Jans remains committed to the Park City area and is exploring options to maintain a Deer Valley-area footprint, even as it must adapt to this major shift in its operations.
