Utah Resorts Offer 'Mountain Credits' to Skiers Amid Snowpack Woes

Ikon Pass holders can earn up to $60 in credits to use at participating restaurants, shops, and rentals.

Jan. 28, 2026 at 12:39pm

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As warm temperatures and record-low snowpack plague the current ski season, the owner of Deer Valley Resort and Solitude Mountain Resort in Utah is offering Ikon Pass holders 'mountain credits' worth up to $60 for skiing at those resorts between now and February 25. The credits can be used at various on-mountain dining, retail, and rental locations.

Why it matters

The promotion is likely an effort by the resorts to drive more skier traffic and offset losses from the difficult start to the season due to lack of snowfall. The ski industry has seen a drop in visitors and revenue from things like lodging, dining, and rentals as a result of the poor early-season conditions.

The details

Ikon Pass holders can earn $20 in 'mountain credits' for each day (up to 3 days) they ski at Deer Valley Resort or Solitude Mountain Resort between now and February 25, for a maximum of $60 in credits. The credits can be redeemed at participating restaurants, retail stores, and rental shops at those two resorts, as well as other Ikon destinations across the country. The credits will be added to Ikon accounts by March 6 and expire on May 31.

  • The promotion runs from now through February 25, 2026.
  • The 'mountain credits' will be added to Ikon accounts by March 6, 2026.
  • The credits expire on May 31, 2026.

The players

Alterra

The company that owns the Ikon Pass and Deer Valley Resort and Solitude Mountain Resort.

Vail Resorts

The operator of the Epic Pass, which reported a 20% drop in visitors and 15.9% drop in food sales revenue earlier this season due to poor early-season snowfall.

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What’s next

It's unclear if all Ikon Pass holders are eligible for the 'mountain credits' promotion, or if it's limited to certain passholders.

The takeaway

This promotion highlights the challenges facing the ski industry due to climate change and lack of snowfall, as resorts look for creative ways to incentivize skiers and offset losses during difficult seasons.