Audience Town Launches Precision Advertising for Home Builders

New platform aims to help builders reach in-market home buyers more efficiently.

Published on Feb. 16, 2026

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Audience Town, a marketing analytics and advertising platform, has announced the launch of its new precision advertising solutions designed specifically for home builders. The platform uses real-time home mover intelligence to help builders reach and convert in-market home buyers across multiple digital channels.

Why it matters

Home builders are facing pressure to reach real buyers, move inventory faster, and stay visible as buyer behavior shifts. Audience Town's new advertising solutions aim to address these challenges by providing builders with data-driven targeting and measurement capabilities tailored to the home building industry.

The details

Audience Town's platform connects marketing analytics, market intelligence, CRM attribution, and precision advertising in one system. The company's proprietary "Whengine" analyzes billions of data signals daily to map the home buyer journey, identifying households before, during, and after a move. This consumer intelligence now powers both analytics and advertising, allowing builders to turn insight directly into action.

  • Audience Town announced the new advertising solutions on February 16, 2026.

The players

Audience Town

A marketing analytics and advertising platform built specifically for the home building industry.

Ed Carey

CEO of Audience Town.

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What they’re saying

“There's been a real gap in the market. Builders have listings. They have search. But until now, there hasn't been a company that runs advertising designed specifically to precisely reach in-market home buyers and reflect how they shop.”

— Ed Carey, CEO (PRNewswire)

What’s next

Audience Town plans to continue expanding its platform and advertising solutions to help home builders reach and convert more in-market home buyers.

The takeaway

Audience Town's new precision advertising platform aims to provide home builders with a data-driven, industry-specific solution to more effectively target and engage with potential home buyers in an evolving real estate market.