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Lehi Today
By the People, for the People
Pattern Appoints Chris Baird as Chief Marketing Officer
Baird to lead go-to-market strategy and drive growth following Pattern's recent IPO.
Apr. 6, 2026 at 8:05pm
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A polished, conceptual still life captures the strategic focus of Pattern's new marketing leadership as the company scales its ecommerce acceleration platform.Lehi TodayPattern, a leader in accelerating brands on global ecommerce marketplaces, has appointed Chris Baird as its new Chief Marketing Officer. In this role, Baird will oversee Pattern's marketing and go-to-market strategy, focused on driving brand growth, aligning marketing with sales, and accelerating revenue and customer engagement worldwide.
Why it matters
Pattern's recent IPO has positioned the company for a new phase of growth, and the appointment of an experienced CMO like Chris Baird signals the company's commitment to strengthening its go-to-market engine and brand positioning as it expands its international footprint and continues to invest in AI-powered ecommerce solutions.
The details
Baird brings extensive experience building and scaling high-performing marketing organizations. He most recently served as CMO at Weave, where he built and scaled the company's end-to-end go-to-market engine across brand, demand, product, and growth. Prior to that, he was CMO at ObservePoint, where he helped position the company as a trusted enterprise platform for digital analytics governance.
- Pattern announced Baird's appointment on April 6, 2026.
- Baird's previous roles include serving as CMO at Weave and ObservePoint.
The players
Chris Baird
The newly appointed Chief Marketing Officer at Pattern, with a proven track record of building and scaling high-performing marketing organizations.
Dave Wright
The Co-Founder and CEO of Pattern, who praised Baird's experience in building brands and driving sustainable growth.
Pattern
A leader in accelerating brands on global ecommerce marketplaces through proprietary technology and AI, which recently went public.
What they’re saying
“Chris is a proven marketing leader with a deep understanding of how to build brands and drive sustainable growth.”
— Dave Wright, Co-Founder and CEO of Pattern
What’s next
As Pattern continues to expand its international footprint and invest in AI-powered ecommerce solutions, the company will be closely watching Baird's impact on its go-to-market strategy and brand positioning.
The takeaway
The appointment of an experienced CMO like Chris Baird signals Pattern's commitment to strengthening its marketing and revenue-driving capabilities as it enters a new phase of growth following its recent IPO.
