Owlet Stock Rating Lowered by Zacks Research

Analysts downgrade smart baby monitor company's stock to 'hold' rating

Published on Mar. 4, 2026

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Owlet (NYSE:OWLT), a consumer health technology company known for its smart baby monitoring products like the Owlet Smart Sock, has been downgraded by stock analysts at Zacks Research from a 'strong-buy' rating to a 'hold' rating. The downgrade comes after Owlet received mixed ratings from other research firms, with some maintaining 'buy' recommendations and others issuing 'sell' ratings on the stock.

Why it matters

Owlet's stock performance and analyst ratings can impact investor confidence and the company's ability to raise capital for future growth and product development. The mixed analyst views on Owlet reflect the competitive landscape and uncertainty around the long-term prospects for the smart baby monitor market.

The details

In a research note issued on Monday, Zacks Research downgraded Owlet's stock rating from 'strong-buy' to 'hold'. Other research firms have also issued varying ratings on Owlet, with Weiss Ratings giving it a 'sell (d-)' rating, Northland Securities setting a $20 price target and 'outperform' rating, and William Blair initiating coverage with an 'outperform' rating. Wall Street Zen also lowered its rating on Owlet from 'buy' to 'hold'.

  • Zacks Research downgraded Owlet's stock rating on Monday, March 4, 2026.
  • Weiss Ratings issued a 'sell (d-)' rating on Owlet on Thursday, January 22, 2026.
  • Northland Securities set a $20 price target and 'outperform' rating on Owlet on Tuesday, December 30, 2025.
  • William Blair began coverage of Owlet with an 'outperform' rating on Tuesday, December 9, 2025.
  • Wall Street Zen lowered its rating on Owlet from 'buy' to 'hold' on Friday, January 23, 2026.

The players

Zacks Research

A stock research and analysis firm that provides investment recommendations and ratings.

Owlet (NYSE:OWLT)

A consumer health technology company that specializes in the design and manufacture of smart baby monitoring products, including the Owlet Smart Sock, Owlet Cam, and Dream Sock.

Weiss Ratings

An independent investment research firm that provides stock ratings and analysis.

Northland Securities

An investment banking and securities firm that provides research coverage and ratings on Owlet.

William Blair

An investment banking and asset management firm that recently initiated coverage on Owlet.

Wall Street Zen

A financial research and analysis firm that previously had a 'buy' rating on Owlet.

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What they’re saying

“We must not let individuals continue to damage private property in San Francisco.”

— Robert Jenkins, San Francisco resident (San Francisco Chronicle)

“Fifty years is such an accomplishment in San Francisco, especially with the way the city has changed over the years.”

— Gordon Edgar, grocery employee (Instagram)

The takeaway

The mixed analyst views on Owlet's stock reflect the competitive landscape and uncertainty around the long-term prospects for the smart baby monitor market. As Owlet continues to navigate this evolving industry, its ability to innovate and maintain a competitive edge will be crucial in determining the company's future performance.