Cinnabon Cuts Ties With 'The Bachelorette' and 'The Secret Lives of Mormon Wives'

Amid Taylor Frankie Paul and Dakota Mortensen Domestic Violence Investigation

Mar. 17, 2026 at 11:19pm

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Cinnabon has ended its partnership with 'The Bachelorette' and 'The Secret Lives of Mormon Wives' in light of allegations of domestic violence between reality star Taylor Frankie Paul and her ex-boyfriend, Dakota Mortensen. A spokesperson for the company cited recent developments and allegations surrounding the lead cast member as the reason for the decision, stating it no longer aligns with Cinnabon's brand values.

Why it matters

Cinnabon's decision to cut ties with the shows reflects the growing importance of corporate social responsibility and the need for brands to carefully consider their partnerships, especially in the face of serious allegations involving talent. This move highlights how companies are increasingly willing to distance themselves from controversies that could damage their reputation.

The details

According to a source, the Draper City Police Department in Utah is investigating the domestic violence allegations between Taylor Frankie Paul and Dakota Mortensen. Cinnabon's spokesperson stated that the company has 'made the decision to terminate its collaboration' with 'The Bachelorette' and 'The Secret Lives of Mormon Wives' due to the 'recent developments and allegations' surrounding the lead cast member.

  • The domestic violence allegations surfaced in March 2026.

The players

Cinnabon

A popular bakery chain known for its cinnamon rolls and other sweet treats.

Taylor Frankie Paul

A reality TV star who has appeared on 'The Bachelorette' and 'The Secret Lives of Mormon Wives'.

Dakota Mortensen

Taylor Frankie Paul's ex-boyfriend, who is involved in the domestic violence investigation.

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What’s next

The Draper City Police Department in Utah is continuing its investigation into the domestic violence allegations between Taylor Frankie Paul and Dakota Mortensen.

The takeaway

Cinnabon's decision to cut ties with the shows highlights the growing importance of corporate social responsibility and the need for brands to carefully consider their partnerships, especially in the face of serious allegations involving talent. This move reflects how companies are increasingly willing to distance themselves from controversies that could damage their reputation.