Southern Utah Athletics Partners with BSN SPORTS and adidas

New agreement extends longstanding relationship with adidas, adds BSN SPORTS as exclusive provider of uniforms and equipment.

Published on Feb. 15, 2026

Got story updates? Submit your updates here. ›

Southern Utah University Athletics has announced a new partnership agreement with adidas, with BSN SPORTS serving as the exclusive provider of adidas uniforms, apparel, footwear, accessories, and equipment for Thunderbirds Athletics. The agreement extends Southern Utah's longstanding relationship with adidas, which will now span more than 20 consecutive years.

Why it matters

This partnership further solidifies adidas as the preferred provider of Southern Utah Athletics gear, supported by BSN SPORTS' industry-leading service, logistics, and equipment solutions. It marks another step forward for Southern Utah Athletics as the department continues to invest in the student-athlete experience and the future of Thunderbirds Athletics.

The details

The new agreement provides Southern Utah Athletics with access to BSN SPORTS' extensive inventory, streamlined ordering systems, and dedicated service support, ensuring Thunderbirds are consistently equipped with top-tier performance apparel and equipment. The partnership also deepens adidas' relationship with all Southern Utah athletes, coaches and fans.

  • The new partnership agreement was signed this week.

The players

Tom Higbee

Interim Director of Athletics at Southern Utah University.

Ray Buck

Vice President of BSN SPORTS Collegiate Select.

adidas

A global designer and developer of athletic and lifestyle footwear, apparel, and accessories with the mission to be the best sports brand in the world.

BSN SPORTS

A leading distributor and manufacturer of sporting goods apparel and equipment that serves more than 1,100 collegiate partners nationwide.

Southern Utah University Athletics

Home to 15 NCAA Division I teams, supporting the University's educational mission by fostering leadership, personal growth, and academic excellence.

Got photos? Submit your photos here. ›

What they’re saying

“We are excited to continue our long-standing partnership with adidas while welcoming BSN SPORTS as an integral part of our apparel and equipment program. Our relationship with adidas spans more than two decades and reflects a shared commitment to supporting our student-athletes on and off the field. Adding BSN SPORTS enhances our ability to provide high-quality gear, service, and support across all of our programs.”

— Tom Higbee, Interim Director of Athletics (ironcountytoday.com)

“We're proud to help adidas deepen their relationship with all Southern Utah athletes, coaches and fans. The Thunderbirds have both a strong tradition and clear vision for the future and we're ready to help further elevate their programs with the best possible apparel, equipment and support.”

— Ray Buck, Vice President of BSN SPORTS Collegiate Select (ironcountytoday.com)

The takeaway

This partnership represents a significant investment in the future of Southern Utah Athletics, strengthening the department's relationship with industry leaders adidas and BSN SPORTS to provide student-athletes with top-tier performance gear, equipment, and support. It underscores the Thunderbirds' commitment to elevating the overall student-athlete experience and positioning the program for continued success.